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Essay example - Retail Marketing - John Lewis Company in the UK

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Masters
Essay
Marketing
Pages 6 (1506 words)
Retail Marketing {your name} / number} {submission date} 1. Introduction and Background The chosen industry is the retail industry that is concerned with the sale of physical goods through the use of fixed locations that are often better known as shops or stores…

Extract of sample

The retailing industry is essential to the modern consumer culture that depends on the speedy delivery of goods to the consumer in the market. A typical retail outlet may range from a handful of goods to entire shopping lists depending on the size of the retailing company. Historically retailing businesses in Great Britain have often diversified their total offered lineages as well as putting a focus on expansion since long. The first appreciable move towards assuming a large retailer framework is evident from the early business strategies of John Lewis Partnership that has been chosen for the sake of analysis. The company started out as a simple store but soon the owner John Lewis procured a few other stores before the First World War. Later his son introduced a novel framework for retailing by introducing an employee led partnership. After his death the entire business was bequeathed to the employees of John Lewis Partnership and this has continued as is since 1925. 1.1. Current State of the John Lewis Partnership At this point in time the John Lewis Partnership has diversified its business interests such that it owns and operates John Lewis departmental stores, the Waitrose supermarkets as well as a number of other services. The company is still owned by its current employees who are designated as partners. These partners all have an effective say in the manner in which business is conducted. ...
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