d be traced to a belief in significant brand management, investment in a first class customer service center, and innovations in marketing and sales strategies that enhance sales and distribution. In addition, the philosophy of the company remains mapped on a belief that quality could never be sacrificed.
The company officers have made a decision to develop partnerships with a group of distributors who would employ salespeople to call on retailers trading in Body Glove products. In order to ensure that retail customers and retailers receive excellent service, the company would undertake some steps to achieve this objective. The company officers would select on distributors whose strategies would have an immediate effect on all elements of the marketing mix. Thus, steps to be considered would involve an analysis of the products, environment, customers, competitors, company, salespersons, and the desired level by the target market characteristics. In so doing, the company would evaluate alternatives for both distributors and salespersons against adaptive, control and economic factors (Vashisht 184-189).
Body Glove salespersons may add value to the company through either full line or cross selling. First, salespersons could add value through an established better partnership between the company and the distributors in a full line selling. In addition, salespersons attain more knowledgeable and aggressive selling because of exclusive distribution grants from the company. Moreover, through exclusive distribution strategies or dealership, salespersons could add value to the company wetsuits product line. On the other hand, salespersons may add value to the company by establishing a better working relationship with the distributors that would give rise to adequate market coverage with less cost but more control. These would consequently add value to the company overall sales margin, and over its competitors (Vashisht 187). Moreover, conducting after sales service to