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Personal Reflective Report on Strategy Formulation - Assignment Example

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Personal Reflective Report on Strategy Formulation

While sometimes a top down approach means senior managers take leading roles, the literature also acknowledges that strategy formulation could be more effective if a collaborative approach is taken. This implies that other corporate citizens are equally valuable to the process. With this in mind, one is required to reflect on the involvement in strategy, whether at the micro level of the team or the macro level of the organization, based on models in the assigned readings, professional experiences, and understanding of organizations. Al Saady Company is the sole distributor for Toyota, Lexus and Daihatsu in Syria. It is an overseas division of Abdul Latif Jameel in Saudi Arabia. Al Saady Company has been established in 1993 with one centre in the capital (Damascus). By 2011, the Company has expanded to become four centres in four different cities with an average of 250 employees and 5000 cars as yearly sales, or an average of about 420 cars per month. My position and role is that of a Branch Manager to one of the four centres. I govern and administer a total of 52 employees in six departments: Sales, Parts, Service, Accounting, Human Resource and Administration departments. The overall structural type of the Company is functional specialization with classic forms of bureaucracy. The following organizational chart will briefly give an overview of the company structure: The competition in the auto market is between Korean and Japanese makers in Syria. The average income in Syria is about $10000 per annum. The most commonly purchased car is Toyota Corolla as people are looking for the most fuel-efficient car due to the increase in prices of gasoline which have manifested a 100% rise in 2007. The Nature of the Strategy As the Branch Manager, one acknowledges that the type of strategy being implemented at Al Saady Company is the strategy focusing on customer satisfaction through exemplary service. The primary strategy type employed by the organization is top down strategy where, as noted in Depperu and Gnan (2003), it is a “rational, top-down process that can be strongly formalized and separated from implementation” (p. 4). As strategies are planned and designed within the higher organizational hierarchy, guidelines, policies and procedures are clearly developed for effective implementation by the managers and their subordinates. Policies for providing exemplary service to customers, termed “Guest delight” program, are planned from the higher echelons with corresponding strategies for implementation. Likewise, there are also explicitly outline strategies in handling customer complaints. As practiced, I report to various departments’ general managers regarding technical or quality issues, who subsequently report concerns to the GM, as required. The Issues Encountered and Outcome of the Strategic Process From the strategic process defined and implemented at Al Saady Company, the following issues were encountered: (1) insufficient yearly budget as relayed to the marketing department (Marketing GM); (2) high turnover in H.R department because of the weak incentive policy, especially in both Service and Parts department; (3) the tight authorization given to the branch manager with regards to ensuring customer satisfaction; and (4) the lack of the yearly meeting with GM and CEO to discuss the need to update current information regarding product development or any new policies and concerns from the head office. As a consequence, due to the weaknesses noted, one is convinced that the strategic pro ...Show more

Summary

The report aims to present one’s assessment of personal involvement in strategy formulation in one’s section, department or team. Based on the instructions, developing strategy is a process that often involves many different actors in the organization…
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Personal Reflective Report on Strategy Formulation essay example
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