Determining the Distribution Channels

Determining the Distribution Channels Admission Essay example
College
Admission Essay
Marketing
Pages 3 (753 words)
Download 0
Determining the Distribution Channels Students Name: Instructor’s Name Course University Date of Submission Abstract This paper deals with the determination of various distribution channels for a household item ‘Gain Laundry Detergent’ that is the new product of the company…

Introduction

A system can be designed by the company to ensure effective distribution. After analyzing the targeted market’s needs and expectations, and not to forget the company’s targets, the best suited distribution channel will be determined for the company. Distribution Channels It’s the product’s route to the market that controls the sales of that product. The weaker the routes are the lower is the sales. These routes can also be called the distribution channels. The various distribution channels include wholesalers, distributors, dealers, brokers, aggregators and retailers (Dent, 2008). Among the basic aspects that determine the desired distribution channels, so that the organization can achieve its targeted sales, are the nature and type of the product, the cost effectiveness against the expected sales of that product and the last but not the least consumer satisfaction. They determine the targeted market and the distribution channel that will be suited for that product and its maximum sales. Thus it can be seen that having the right distribution channel is very vital. For example, for a higher quality product it is implied that the product will be carrying higher retail prices too, thus the targeted market is the higher part of the society. ...
Download paper
Not exactly what you need?

Related papers

Pricing Strategy and Channel Distribution
Market penetration pricing strategy will introduce Hall detergent at a lower price than the other detergents already existing in the market. The introduced products will come in different packages, each of which will have its price depending on the amounts packaged. The company is aware that it is exploring a competitive market segment where lowering prices at the entry stage will enable the…
The concepts of supply chains and distribution channels
However, initially, the concepts and practices were not clearly spelt out as it is now. Most of the activities were carried out in an ad hoc manner (Lavassani, Movahedi, & Kumar, 2009, pp. 85–98). Integration of distribution and warehousing (logistics) The concept of supply chain in the company has evolved over time. Most of the segments of supply chain were loosely interconnected. However, as…
Story hotel --- distribution channels
For instance, through its website and other internet-based social networking sites, the hotel offers online booking services, reservations, customer care services, and coupon rewards. This enables it to connect with the clientele in real-time over the virtual space. Theorists of distribution channels agree that the essence of a reliable distribution channel lies in its capacity to spread…
Channels of Distribution and IMC Promotion/Budgets
Therefore, the services are provided with the assistance of highly mobile employees. Team of couriers and executives will reach the target market by scooters or other vehicles. Central office involves dispatching point, call center, coordination facility, and information provider. Therefore, additionally to the administrative functions, the central office is intended for ensuring the efficiency of…
Distribution Channels and Strategies
Logistics manage and govern various supply functions. Several activities form a part of logistics such as material handling and warehousing, inventory management, fleet and transportation management and hosts of other activities. Logistics bottleneck at any point may affect and strangulate the free movement of goods and in this sense, efficient and workable logistics is critical and necessary to…
MKT302 Mod 3 Case: The Marketing Mix: Distribution Channels (Place)
Appropriate Distribution Strategy for Each of the Products Distribution strategy requires to be primarily based on the aspect of gaining appropriate market coverage. In this regard, it is determined that distribution strategy can be categorised into three segments including intensive distribution, selective distribution and exclusive distribution. Intensive distribution is a process which is…
Branding, Pricing, and Distribution
As discussed in the previous paper, the company has retail stores in the United States and Australia. Considering the current position of the Trendy Fashionista, it is better for the company to develop a unique product branding strategy to market its new light weight traveler bags. According to the unique branding strategy, only one product manufactured by the company is marketed under a…