Article critique in the journal of consumer behavior - Essay Example

Free

Extract of sample
Article critique in the journal of consumer behavior

The authors further substantiate their claim by providing the findings of other scholars such as Feinberg where he found that application of credit cards resulted into a rise in the eagerness to incur more expenditure and higher use of the amounts of money one can easily use. The article also provides an explanation in regard to relationship between the credit card premium and pain in payment where the behavior of consumers is highly affected by the degree to which they feel the pain of payment when they are parting with their earned cash. The authors also points out that with the use of other mode of payment such as cash the consumers pain of payment is felt all the time when the transaction occurs. Compared to credit card payment one only requires a signature thus the pain of payment is felt at a low intensity. Therefore the process of credit card payment as a mode of payment enhances the decoupling of costs from gains since the consumer does not feel immediately the painful effect of payment (Promothesh & Randall 7). First and foremost, Dr. Promothesh Chatterjee and Prof. Randall L. Rose are two scholars with credible academic backgrounds. Promothesh holds a doctorate degree in Marketing with the University of Carolina and she has won many awards in her research in marketing field. She has also a vast experience in marketing which makes her works credible. Rose on the other hand is a professor in marketing in the same university thus by her credibility her works are reliable. ...Show more

Summary

In the article, Do Payment Mechanisms Change the Way Consumers Perceive Products, by Promothesh Chatterjee and Randall L. Rose published in the Journal of Consumer Research and the University of Chicago Press, the authors allege that the behavior of spending among the consumers is controlled by their payment mechanism. …
Author : mable07
Article critique in the journal of consumer behavior essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Article critique in the journal of consumer behavior"
with a personal 20% discount.
Grab the best paper

Related Essays

Organizational behavior Article critique
Their research design, methodology, and results from statistical data were correlated to affirm their objective that organizational commitment can influence organizational behavior. Therefore by substantiating their primary objectives for undertaking the study they could potentially the relational links.
7 pages (1750 words) Essay
Journal Article Critique
This article indicates that a parent can determine whether or not their child will suffer from the dyslexia learning disability in the early stages of life, as early as even being a toddler. This article states that as many as one in five students has some sort of level of dyslexia and is the most common learning disability there is.
3 pages (750 words) Essay
Journal article summary and critique
This is an important article in psychology studies as it evaluates the effect of reporting an emotional state that one undergoes, on the way the body reacts to emotional situations. Authored by Karim S. Kassam and Wendy Berry Mendes from Carnegies Mellon University, department of Social and Decision Sciences and University of California San Francisco, Department of Psychiatry, this qualifies as an empirical article as it reports on the findings from a research conducted by these authors.
3 pages (750 words) Essay
Organizational behavior Article critique
Therefore by substantiating their primary objectives for undertaking the study they could potentially the relational links. By using a foundational
7 pages (1750 words) Essay
L2 Journal Article Critique
Then the article goes ahead and looks into a brief history during the acquisition of the second language. Though the exact date is unclear but it was during the 70’s when people started learning English as their second
4 pages (1000 words) Essay
Policing Academic Journal Article Critique
The video lecture is about the US Police Department and how Johnson Timoney moved through the ranks of the police officers and made it to the very top (Timoney, 2010). In his talk he mentions various police cases and the
3 pages (750 words) Essay
Sports Science - Journal Article Critique
For example, according to Baker (2009, p.234), although it is widely believed that high levels of physical strength is inherent in every successful
4 pages (1000 words) Essay
Journal Article Critique
In addition, the authors have evaluated critically the connection between intensity of children behavior and interpersonal relationship. They realize a greater discord among parents of children suffering ADHD and defiant disorder than parents of
2 pages (500 words) Essay
Journal article critique
Rhodes and Brundrett’s claim that school leadership is an important factor in school improvement is true should be incorporated in any endeavor that is aimed at changing the performance of a school for the better. Their
2 pages (500 words) Essay
Journal Article Critique
by Ragland, Thomas, Harmon, Miller, and Adeola (1998) evaluates the nutritional value of two agro-industrial by-products acquired from the swine processing facilities together with microbial fermentation based on their ME contents. The study used 48 male White Pekin ducks as
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT