Marketing - Exam on Marketing - Essay Example

Only on StudentShare

Extract of sample
Marketing - Exam on Marketing

The role of integrated marketing communication is to use advertising as a means of creating a sound and meaningful relationship between the business and the specific audience the business is trying to reach. II. While integrated marketing communication is a complex field, there are a number of specific IMC drivers. The primary drivers of integrated marketing communications include message clutter. Another notable driver is the need for consistency in brand differentiation. One considers that in organizations such as Coca-Cola this is evident in that a single logo and advertising campaign that are implemented for set periods. Still, other drivers are evolving technology and forming transaction to relationships. One considers that there are a variety of specific examples where these elements occur. In terms of evolving technology the Internet has presented many news ways companies can improve transaction to relationships and a fusion of entertainment to consumption. Among the most prominent recent examples include advertising specifically tailored to the customer and email marketing campaigns. Domino’s Pizza, for instance, recently developed an advertising campaign where if individuals clicked on their Facebook page they were eligible for a discounted pizza. There are a variety of different IMC communication tools. Different tools have different uses. ...Show more

Summary

Exam 1. I. Integrated marketing communications is a comprehensive approach to marketing communication. It follows that it is greatly important for those in the field of advertising and marketing to understand and appreciate all the various integrated marketing communications tools…
Author : chills
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing - Exam on Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Final Exam - Marketing Audit
Apple Inc. is renowned American consumer electronics Company. The company is headquartered at Cupertino, California, USA. The company was founded by Steve Jobs, Ronald Wayne and Steve Wozniak in the year 1976. They have established more than three fifty retail outlets across the globe.
4 pages (1000 words) Research Paper
Marketing
MARKETING . Marketing Effective Positioning Is Vital Element of International Brand Strategy According to research, positioning is a category of marketing communication that has a significant responsibility in improving the desirability of international brand.
5 pages (1250 words) Essay
Marketing
The role of marketing in effective implementation of strategic planning process is determined by how different types of marketing organizations, programs and policies work better under different strategies. Different strategies of a business are accompanied by functional policies and competitive devices such as customer service, advertising and product quality (Dodds, B.
4 pages (1000 words) Essay
Marketing
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 pages (1000 words) Essay
Marketing Exam Questions
Internet marketing entails the use of email and web to advertise or promotes brands in the market with an aim of increasing consumer awareness resulting to high sales. Three major areas that make up the internet marketing include email marketing, social media marketing and web marketing.
8 pages (2000 words) Assignment
Business to business marketing final exam questions
This business marketing process is highly risk associated comparing to the tradition consumer marketing process as the organizations have to focus a narrow target segment. In addition to this, effective business performance of the firms in the business marketing significantly depends upon the strong relationship between the organizations and their business clients.
5 pages (1250 words) Term Paper
Marketing management exam
Another major strength of the company is its wide ranging product line that is able to attract a diverse range of customers, thus minimising it market risks. Moreover, Tesco’s customer centric marketing approach such as its loyalty card approach and club card tactics have been very famous among the customers, which has further rewarded the organisation with augmented customer morale and brand value.
8 pages (2000 words) Essay
Assignment
Context earns a score of 9, improvements which I think are possible would be the inclusion of more graphics as some pages have very few if any. Content includes text and pictures, sound and video. Content is scored a 10 for this reason; sound
1 pages (250 words) Assignment
Consumer behavior analysis
That will ensure that the company increases its market share and in return increases its sales volume and proportionately increase its profit. The main task is to determine the best way in which the company will encourage its customers to encourage its
2 pages (500 words) Essay
Media planning
For the Sparrow’s hospital that is planning to come up with fun event for promotional purposes of a certain health aspect such as cervical cancer, the
1 pages (250 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT