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on Marketing Influences - Essay Example
Pages 3 (753 words)
Marketing Influences Contents Marketing Influences 1 1 Contents 2 Introduction 3 Marketing Influence 3 Example 4 Conclusion 5 Reference 6 Introduction Consumer decision process mainly comprises of five steps which is used by a consumer when buying any goods and services…
189). Marketing strategies are generally designed to influence the customers and their decision making process with a hope that might lead to profitable exchange. The four elements of marketing mix which are product, place, promotion and price affects consumers in various different ways. This project aims to project a report on marketing influence on consumer making decision making and also aims to show how the marketing influence which are product influence, price influence, promotional influence and place influence. The influence which would be discussed in the rest of the project is about promotional influence that a marketer has over its customers to influence the consumers to purchase the products. Marketing Influence Marketing strategy varies as per the involvement of a consumer while purchasing a product. Promotional influence is the tool which is mainly used by the marketers to promote and sell its product and is the most effective tool in attracting consumers. For a high involvement product marketers have huge responsibilities. Promotion is an important tool and it should be informative and extensive. A good and effective advertisement helps the consumers with information that they need to make the purchase decision and also stating the advantage of owing the desired product. ...
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