The Impact of the Internet and Product Development
The Impact of the Internet and Product Development - Essay Example
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Though the internet started its development journey in the 1960s it is only in the 1990s that commercializing of the same Started. This period between the 1990s and today saw massive a leap in the number of internet users, with the same reaching 2.2 billion in 20101. Founded in or around 1976, Apple Inc.s formative years were also the internets formative years hence the close association of the two as Apple Inc., is a growing computer hardware company, produced hardware that was used hand in hand with the internet. Their growth therefore coincided. When internet marketing became a common phenomenon the company took the earliest opportunity to market itself through the internet. The company has kept pace with the latter growth in terms of the number of customers and profitability and will continue to do so as the two are closely connected. The two billion people who get to visit the internet are able to learn about apple through its may advert in its website and other popular sites including search engines. The marketing of the company is therefore personalized. The adverts have gone a long way to create and model the personalities and legacies of persons connected with apple such as its late icon, Steve Jobs3. Internet marketing is largely responsible for Apple business success today. The third largest mobile phone producer in the world, Apple has placed over a billion adverts on the internet for the time it has been in operation4. As a result, Apple is the most admired company in the united states today. The company aims to maintain its high customer base and it is convinced it can do so through solely marketing its products on the internet. The company also aims to disburse information on its products as fast as possible and the same can only be effectively achieved through the internet.
An essay "The Impact of the Internet and Product Development" outlines that the Internet relays an extremely wide range of information data resource and services, including the inter-linked hypertext documents contained in the World Wide Web email supporting infrastructure…
In long-term goals, the primary objective is to initiate a marketing mix strategy with a right set price for effective product development. Market promotion is a secondary stage, which would be possible if a pricing strategy is there to meet it adequately.
Product development process is basically an introduction of a new product which every company has to go through at a certain point of time. Individual’s needs and wants change with time, therefore it is essential for the organization to tailor an existing product or develop a new product in accordance to those needs.
The strategy of new product development is implemented in seven steps, which let to analyze and appraise reasonability and effectiveness of new commodity line in a full way. The stages of product development are the following:
This technology made a huge impact on everyday life. It has gradually touched the lives of ordinary people, aiding and helping them with their daily chores, office work and school projects and in building the nation in a large scale. Home appliances like television sets, refrigerators, telephones, washing machines, etc.
The life cycle of the product development of the Sony spherical speaker went through the following phases.
A new product development process starts with the search for ideas. Many of the best ideas come with asking the customer what they need. Being the primary users of the product, often they are aware of the product characteristics with respect to the consumption perspective.
However, this group of customers could be divided into separate representatives: businessmen who buy masterpieces as an investment, gallery-owners who buy to re-sell in future, ordinary people who want to present their dearest and nearest an
Even though there are disadvantages of the cultural impact of internet, the advantages are more in depth and have greater impact hence surpassing the disadvantages as will be discussed in this paper.
ucts to keep attracting the customers as the needs and demands of the customers do keep increasing from time to time and also customers look to get the best and most innovative product that is present in the market which can satisfy their needs and wants in a proper way. Thus
The author states that the focus of IKEA has been to offer quality furniture at reduced prices. The company recognizes that many people are looking for quality products at reasonable prices. For this reason, IKEA follows the cost leadership strategy by minimizing the cost of production to attach lower prices to its sofas and armchairs.
The company has employed the latest technology in ensuring that they not only make a bag that accommodates a lot of personal items, but also that the bag is safe. With flight passengers being the company’s target market, it hopes to be aggressive in its marketing including the use of social media.
2 pages (500 words)Essay
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