Case Study on Research in Motion - Essay Example

Only on StudentShare

Extract of sample
Case Study on Research in Motion

Problem Definition With the introduction of Apple’s iPhone in the mobile industry, it was expected that market for BlackBerry would be hit severely. Common perception was that market for mobile phones was already over-congested and any new entry could have debilitating effect on Research in Motion (RIM). Jim Balsillie, the co-CEO of RIM, also felt the emerging challenge to RIM from the new technology convergence and started planning a strategy to position his company for capturing maximum market coverage (Carayannopoulos, 2012). Jim Balsillie considered iPhone as “one more entrant into an already very busy space.” RIM’s enterprise market was the target of competitors. Balsillie wanted to pursue a strategy the like of water rafting, with the purpose of attaining, “every last dollar [he could] possibly get” in revenue but also safeguarding his ship from the “rocks” lying in the way and place the company securely (Carayannopoulos, 2012, p. 1). According to Donnelly (2011) RIM’s stay in the market could be doubtful with the arrival of other strong entrants in the marketplace. Consumers have Apple’s iPad and the latest release iPad2. Another competitor, Cisco, is also fully prepared with its integrated release of Cius tablet, offering tough competition to RIM. ...
Download paper

Summary

Research in Motion: A Case Study Name 1/30/2012 Case Study on Research in Motion Introduction Research in Motion (RIM) came into existence in 1984 with a focus on developing hardware and software for wireless data communication. Soon, the company established its stronghold in producing wireless two-way smart data communication devices…
Author : lebsackreinhold

Related Essays

Research Methodology: Case Study on the Company of Cheung Kong
CSR has become an important issue in almost all the leading industries in the global scenario. The implementation of the CSR has been a latest trend in the business houses. The property industry in Hong Kong has been one of the growing sectors in the country. The real estate organization in Hong Kong devotes them in building iconic sky scrapers. The government has been concerned over the environmental degradation due to such measures. The large building in Hong Kong uses 89% of the territories electricity. It also contributes to more than 70 % of the total greenhouse emission. In the...
12 pages (3012 words) Essay
Market Research: Case Study on Kellogg's
This focus has rapidly shifted in the current global market environment. This is because of the ever-growing sensitivity of consumers who demand satisfaction of their needs and wants by the brands in the market. Thus, the focus is now on capabilities, which are able to deliver very superior value to customers in a consistent manner and should be able to sustain such an operation in the future to remain competitively in business (Day, 1994, pp.37-52). this is why it is important for a market oriented firm to constantly conduct a market research to keep its culture and meet the value based needs...
8 pages (2008 words) Essay
Individual Global Market Research Case Study Analysis
When Brooks shares these ideas with the rest of the management team, he receives a very strong resistance from them apart from Drew Spenser who further challenges the firm to take its operations to markets that have previously been considered unproductive (Aaker & Aaker, 2010). In business, the only pointer to growth and development is expansion. Expansion may be reflected in the increased operations of the company or by the firm devolving its operations to newer markets. By engaging in either of the two, the company has its presence felt in a wider area. This it ensures by having its good and...
5 pages (1255 words) Essay
case study
Management and control of the economy got remodeled, monetary financial systems were introduced, private banking and hard currency system came into existance, customs regulations were relaxed and there were also attempts to promote foreign trade. All these became part of the new economy. The Revdan enterprise was no more functioning within governmental planning that ensured supply of raw materials and provided marketing facilities. Owing to the collapse of the industrial base of the Commonwealth of Independent States, demand for the products manufactured by Revda declined by upto 80 percent....
4 pages (1004 words) Essay
Why cant pioneering innovative companies sustain their first mover advantages? A case analysis of Research in Motion.
Since the introduction on the market of the Blackberry 850, recurrent product evolutions and new innovation developments such as the Blackberry Pearl continued to find market favour with mass market consumers and corporate buyers alike. The Blackberry was the first device of its kind on the market, thus giving Research in Motion significant competitive and profit advantages. Porter (2011) identifies that a business’ position can be weakened when there are substitute products on the market. However, being a true innovator in wireless handheld devices, until 2007 there were virtually no...
11 pages (2761 words) Essay
merketing research strategy for a case study
This matter has been made worse by a section of the media, which has published derogatory article showing that the event should not be sponsored by the government. Another section of the public argues that the event benefits commercial businesses in the Gold Coast, and hence it is not worth government sponsorship. The following report is prepared with the aim of justifying the current financial commitment for the event. Table of Contents Problem statement 4 Background 4 Management Decision Problems 4 Marketing Research Problem (MRP) questions/statement 5 Research objectives 5 Proposed mixed...
10 pages (2510 words) Research Paper
Research in Motion
These devices revolutionized mobile telecommunications in the world due to their touted initial addictive nature. RIM’s success is cited to have ushered in the in the era of the smartphone industry in the world. A key factor to RIM’s success with their BlackBerry brand was the enhanced emailing capabilities that came with the mobile device. This aspect combined with its long battery life and significant security features made the device a must have mobile devise for business executives, government personnel and other professionals. RIM’s success is attributed to several key factors...
5 pages (1255 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!