The Change in Consumer Behaviour among Teenagers in the US - Article Example

Free

Extract of sample
The Change in Consumer Behaviour among Teenagers in the US

Only 15% of baby boomers choose mobile internet access over owning their own car. In the past teenagers were highly depend on automobile access to be able to socialize with other teens. The internet has changed the world forever. The internet sector that has had the deepest profound effect on the social behavior of teenagers is social websites such as Facebook and Twitter. Facebook is the largest social networking website in the world with over 800 million users (Facebook). “For teenagers who want to stay connected to their friends, social networks provide an ideal platform for communication” (Forbes). Teenagers take advantage of social websites to stay connected with their friends in any location they travel. The author mentioned that teenagers prefer to ride in a car without driving because they can use that time to connect to social websites and communicate with friends. On many instances driving is visualized by teenagers as an unnecessary hassle. Smartphones have become a lifestyle product that teenagers cannot live without. Smartphones provide teenagers with a social reach that cannot be topped by a car since cars take a long time to reach a specific distance. The internet capabilities of a smartphone allow a teenager to reach a person 10,000 miles away in a matter of seconds. ...Show more

Summary

Teens Want Phones, Not Cars Forbes - http://www.forbes.com/sites/mobiledia/2011/11/24/teens-want-phones-not-cars/ Anonymous (writer at Forbes) – November 24, 2011 The article discusses the change in consumer behavior among teenagers in the United States…
Author : lizzieohara
Save Your Time for More Important Things
Let us write or edit the article on your topic
"The Change in Consumer Behaviour among Teenagers in the US"
with a personal 20% discount.
Grab the best paper

Related Essays

Consumer behaviour
The attitude of consumers towards a product or brand plays a key role in influencing the success or failure of the company's marketing strategy. The type of attitude i.e. positive or negative towards a brand, may lead the consumers to either completely abandon the product or increase brand loyalty, depending on the consumer's experience regarding the product, which in turn is created by the marketers through a series of marketing tactics including advertisements.
12 pages (3000 words) Essay
Consumer Behaviour in the UK high street clothing sector
The companies found it hard to overlook as well as evade the consequences of globalization in these third world countries and now keeping an edge has become a permanent fixation for these companies no matter which channels and courses are taken. No doubt that such global advancement has revolutionized the retail sector as well.
15 pages (3750 words) Essay
Consumer Behaviour LOral Male Grooming Range
This paper illustrates that conditioning and grooming of consumers mind can be done only through effective marketing strategies. L’Oréal implemented a few strategies while planning their marketing campaign for men grooming range. In the essay that follows we are going to cover significant factors impacting consume behaviour and his buying decision.
13 pages (3250 words) Assignment
SWOT Analysis Is Deeply Flawed and Should Not Be Applied as a Modern Marketing Tool
One such marketing tool is the use of SWOT analysis. This is a grid presentation of an organizations’ internal environment and external environment. From the internal environment, the organization compares its Strengths against its Weaknesses while from the external environment, the organization compares its Opportunities against its Threats hence the name SWOT.
7 pages (1750 words) Essay
CONSUMER BEHAVIOUR
The marketer uses different marketing strategies in order to win the hearts of consumers For a company to sustain, participate and thrive, it is essential that the marketer sees these needs and wants, and supply products and services more successfully as compared to the other competitors.
9 pages (2250 words) Essay
Consumer Behaviour
Aside from the health benefits that cycling can give to the city’s population, using an e-bike can also contribute in lessening the carbon fingerprint of the whole city and also greatly reduce their need for fossil fuels (Jamerson and Benjamin, 2009; Lamy, 2001).
7 pages (1750 words) Essay
ASSESSMENT QUESTIONS FOR INDIVIDUAL ASSIGNMENT
........................................................................ 3.0 Recommended target markets and positioning strategy....................................... 4.0 Product and services strategy.......................................................
8 pages (2000 words) Essay
Consumer Behaviour
According to the paper originally, the consumer tries to find what goods he would like to use, then he chooses only those commodities that assure greater value. After selecting the goods, the buyer makes an estimate of the accessible money that he can use. Lastly, the shopper analyzes the existing prices of goods and takes the choice about the goods he should use.
6 pages (1500 words) Coursework
Consumer Behaviour
The Market Situation Analysis implies the various factors that affect the growth & development of a business, these factors also helps in planning & strategy making. The Market Situation Analysis basically consists of the firm’s internal, external & customer environment (Ferell & Hartline, 2010, p.
4 pages (1000 words) Assignment
Field Trip # 1 Market Segmentation - Cereal and Toothpast
Among the cereals produced and sold are cold cereals. The following are the cold cereals produced and marketed by the company: Nature’s Path organic corn Puff cereals, New Morning Cocoa Crispy rice, Quaker Cereal-Puffed Wheat,
2 pages (500 words) Essay
Module 3 Case Assignment
One of the notable aspects in the contemporary business atmosphere is that most companies have now left the old ways of promotion and turned into use of modern technologies such as mobile phones, internet, and social media among others.
3 pages (750 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT