StudentShare solutions
Triangle menu

The Change in Consumer Behaviour among Teenagers in the US - Article Example


Extract of sample
The Change in Consumer Behaviour among Teenagers in the US

Only 15% of baby boomers choose mobile internet access over owning their own car. In the past teenagers were highly depend on automobile access to be able to socialize with other teens. The internet has changed the world forever. The internet sector that has had the deepest profound effect on the social behavior of teenagers is social websites such as Facebook and Twitter. Facebook is the largest social networking website in the world with over 800 million users (Facebook). “For teenagers who want to stay connected to their friends, social networks provide an ideal platform for communication” (Forbes). Teenagers take advantage of social websites to stay connected with their friends in any location they travel. The author mentioned that teenagers prefer to ride in a car without driving because they can use that time to connect to social websites and communicate with friends. On many instances driving is visualized by teenagers as an unnecessary hassle. Smartphones have become a lifestyle product that teenagers cannot live without. Smartphones provide teenagers with a social reach that cannot be topped by a car since cars take a long time to reach a specific distance. The internet capabilities of a smartphone allow a teenager to reach a person 10,000 miles away in a matter of seconds. Smartphones are also a complementary product to cars because most of them have GPS capabilities that can be used to guide a driver in a trip towards a specific location. The smartphones can also be connected

Check these samples - they also fit your topic

Consumer Behaviour Research Report Issues Facing Consumers in Adopting The New Product
The adoption process is defined as the mental process through which a potential consumer of a product goes through from the first instance of learning about the product to when he/she makes the final decision of purchasing the product (Wright & Vanhuele, 2008, pp.2-67).
9 pages (2250 words) Article
Media and children behaviour
The claims are explained enough to provide the information about the problems of health risks in children from the initial to the final stage. The statistics are used in such a way that it forces the reader to believe and understand the depth of the problem.
3 pages (750 words) Article
Alcohol Consumption among Children
This journal also declares that the danger of breast cancer rises with the regular use of alcohol. Although alcohol use is ordinary among a greater part of college undergraduates (Kuther & Timoshin, 2003; Ziemelis, Bucknam, & Elfessi, 2002), a division of students busy in a type of drinking behavior that occupies great levels of alcohol use which may put them at danger for communal, mental, emotional and physical troubles.
8 pages (2000 words) Article
Politics Among nations
The reason for which this book is so very famous is that the author coined his very famous six points of “Political Realism” in it. The author supports the facts that reality and thoughts have two separate paths. A
3 pages (750 words) Article
Language Change
Hence, it is very important to understand the reasons behind the change and not just condemn them. Language has been always changing. The changes are so slow that it is hard to detect its movement. This
3 pages (750 words) Article
Communication Among Project Stakeholders
Since these stakeholders are related in one form or the other, this article emphasizes a great deal on how relationships can be improved when stakeholders
1 pages (250 words) Article
Organizational change
Organisational change is not an easy procedure, therefore, without proper preparation it can be met with resistance by the employees or even the
4 pages (1000 words) Article
Substance abuse among teens
Parents of these teenagers who are responsible for the conduct of the children are directly influenced if their children are in any way indulged in substance abuse, and thus awareness of the issue must be on their top agenda. While teenagers
12 pages (3000 words) Article
Consumer behavior
This is done through product promotion methods such as advertising. The various types of consumer involvement include; enduring involvement, felt involvement, situational involvement, cognitive and affective involvement. Enduring involvement is a
2 pages (500 words) Article
Blog post about: social media influences teenagers' body image
Teenagers form the most vulnerable and most susceptible age group. This is because they very easily become a prey to the propaganda instigated by social media which is about looking thinner and more beautiful. The craze to look like the famous TV stars has
1 pages (250 words) Article
to the car to serve the function of an iPod. The new consumer buying behavior tendencies among the teenage secondary research population must be closely monitored by marketers. The article showed that teenagers are extremely attached to their smartphones. Due to the rise in popularity of smartphones companies must spend part of their marketing budget in mobile advertising technology. The global market for mobile advertising is expected to reach $13 billion by the year 2013 (Plunkett Research). The fact that social websites are so popular among teenagers presents marketers with an opportunity to use that consumer behavior as a way to perform primary market research. Marketing people can prepare questionnaires and post them in social websites to obtain feedback from teenagers about their products. This article was an example of the use or to learn a subject matter. Marketing departments have to invest hundreds and on some instances thousands of hours performing secondary research from a variety of sources to truly learn about consumer behavior. Magazines, professional databases, newspapers, and journal articles are good sources of information that can be used to perform secondary research. Teenagers today have become more empowered than their predecessors as a consequence of technological advances such as the internet and smartphones. Companies in the software industry can capitalize on this tendency by developing applications for smartphones. The music industry is another business sector that can exploit the teenager buying behavioral tendencies to sell more downloadable music for cellular phones. We are currently in the middle of the broadband age and convergence has become the wave of the future. Television programming is another consumer segment that can benefit of the addiction of teenagers to their smartphones. A company that has an application that allows its users to watch television programm


Teens Want Phones, Not Cars Forbes - Anonymous (writer at Forbes) – November 24, 2011 The article discusses the change in consumer behavior among teenagers in the United States…
Author : lizzieohara
The Change in Consumer Behaviour among Teenagers in the US essay example
Read Text Preview
Comments (0)
Click to create a comment
Let us find you another Article on topic The Change in Consumer Behaviour among Teenagers in the US for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us