Market Communication - Integrated Marketing Communication Plan - Essay Example

Extract of sample
Market Communication - Integrated Marketing Communication Plan

The marketing communication includes communication activities like selling, advertising, promotion of products, direct marketing, publicity, sponsorship, exhibition, packaging, merchandising, e-marketing, and similar other measures that can influence the selling of the product or the service to the ultimate consumers as well as retain the customers (Smith & Taylor, 4). In this regard, a communication process involves certain steps in order to prepare the plan communicating the product or service. The current study considers the product, fruit drink, and tries to focus on the preparation of an integrated marketing communications plan using the different steps of the process. The IMC (Integrated Marketing Communication) Planning Process and Its Application on the Product, Fruit Drink: The integrated marketing communication plan consists of six steps that would be discussed considering the product, fruit drink and its marketing. These steps are essential as they create a connection between the buyer and the seller stressing on a long term relationship between them. Step 1: Identification of Target Customers: It can be understood that every product might not be required by every individual. This implies that every product has a particular segment of customers. ...Show more

Summary

Name Surname Professor Name Subject 25 January 2012 Marketing Communication- Integrated Marketing Communication Plan Introduction: Organizations have been determining different marketing measures in order to market their products or services. The manner in which the products or services are communicated to customers have modified over the years…
Author : trishatorp
Market Communication - Integrated Marketing Communication Plan essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Market Communication - Integrated Marketing Communication Plan"
with a personal 20% discount.
Grab the best paper

Related Essays

Apple Inc. Integrated Marketing Communication
The present age of business environment has been dubbed as the age of immense competition characterized by high fluctuations and turbulence in the business environments. Business organizations across the globe are trying to therefore ensure overall organizational efficiency in order to gain an edge over their competitors.
12 pages (3000 words) Essay
Integrated Marketing Communication Project
The designed questionnaire was taken to the chosen set of respondents who were necessarily consumers who had purchased an Apple product. In response to a question on the main aspects that influences brand evaluation by the customers it was observed that the main aspects that influences them.
10 pages (2500 words) Essay
Implementing Integrated Marketing--- marketing communication strategy
It is worth to note that the multinational corporations have geographically dispersed value creation sites, distribution and sales points and this presents a challenging scene in which the cross-culture aspect of the global market must be captured. A lot of research has therefore been in progress to develop the best marketing communication strategy that will capture the cultural differences across various countries or regions that share the same product (Bjerregaard, Lauring, Klitmoller, 2009, pp.56).
16 pages (4000 words) Essay
Integrated Marketing Communication Plan For Prada
However, the quality of Prada suitcases attracted customers from different parts of the United States and Europe. Prada could only transport the suitcases through air travel and when that proved cumbersome, Prada shifted focused on leather accessories and handbags.
8 pages (2000 words) Essay
Marketing Communication Plan
When looked from the perspective of a marketer or marketing communication planner, these advancements are an opportunity as well as a challenge. It is an opportunity because now the marketers are available with a number of options to choose from, in order to make sure that their products and the key messages reach the target audience successfully.
13 pages (3250 words) Essay
Integrated marketing communication
Hence "the reality is that when you build the world's best mousetrap, customers don't naturally come knocking at the door." A product or service whether it is provided by a private or public service organization needs to market it and marketing needs marketing communication for it to succeed.
7 pages (1750 words) Essay
IMC (Integrated Marketing Communication)
It has been found that the marketplace for children will be a difficult one to gain a foothold in, with such a fragmented marketplace and many competitors having already strongly established. However the 'Larry the fun Koala' campaign will have an edge. It will directly market the idea of both the educational side of books and also the value of spending time with your child.
6 pages (1500 words) Essay
Integrated Marketing Communication
IMC helps a firm not only to generate short-term financial returns, but it also helps in building long-term value with respect to brand sustainability.The IMC and brand identity are the two critical components of a firm for drawing up its brand equity strategy and the role of IMC is the greatest in creating and sustaining brand equity.
2 pages (500 words) Essay
Integrated Marketing Communication Plan for Prada
Prada’s daughter took over the leadership of the company in 1978 and with the help of Patrizio Bertelli, they transformed the image
8 pages (2000 words) Essay
Marketing communication plan
The Munich based Bayerische Motoren Werke (BMW) company has been focusing on a worldwide strategy that can best be described as mass customization, as it has been tailoring products, prices and distribution for
10 pages (2500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT