In the contemporary world, it is evident that people are increasingly becoming aware of the importance of healthy products. In line with this, it is crucial for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the needs of this health-conscious client base since the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy “in choosing a brand name, packaging, colors, a warranty, and a service program” (295). It is crucial to point out that the brand name of this product is Rejuvenate, which implies that the product uplifts an individual in an energetic way. Importantly, the ingredients for the juice will be mango, apple, pineapple, orange pulp, or a mixture of these fruits. In this case, fruits contain vitamins and proteins that provide an individual with the required energy besides the fruits being healthy and in their natural form. In addition, other ingredients will include beta-carotene, citric acid, stabilizer, sugar, artificial flavors, and preservatives. On the other hand, the packaging and colors of the product will be attractive and take an energetic theme, which will be synonymous with the juice. In addition, the juice will come in packages of 500ml and 1l.
Gitman and McDaniel noted, “A special introductory price is used to get people to try a new product in a geographic area” (295). In line with this, it is important for the company to set an introductory price that does not aim at earning profits in the initial short-term stage of introducing the product. In this regard, the product will be available for an introductory price of $3 for a 500ml package while a 1l package will retail at $5. In this case, the pricing seeks to have many early adopters sample the product before adjusting the price of the product after determining whether the product will ...
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“Marketing Plan Essay Example | Topics and Well Written Essays - 750 Words - 7”, n.d. https://studentshare.net/marketing/562762-marketing-plan.
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