Social Marketing incorporates the transfer of information from higher authorities down to the common individual to warn and inform against the vices that the society normally presents to its members. The vices constitute drinking and driving, racial discrimination and abuse of the weaker gender. Social Marketing aspect is normally placed to favor the target audience and in most cases seizes to generate profit to the marketer (Ewing, 2001, p.5). The key influences of the campaign are usually aimed at delivering conscious teachings to the market warning against the vices that are upheld by harmful societal entities (Weinreich, 2010). Its use has been applied on main health issues and campaigns against domestic violence. This paper seeks to talk on two advertising campaigns and application of the Social Marketing strategy in their implementation.
Violence against women- Australia says no
This campaign seeks to eradicate the injustice that women face from the powerful entities that normally affects their participation in society. There is violence subjected against women at the home front and various sexual harassment attributed that limit their maximum participation. The need to free them from this demeaning act has been upheld by the Australian society through offering forums and means of expression where they can freely air their grievances (Philip, 2010). Channels to report forms of abuse have also been constructed with phone calls reporting the several cases heightening. The media in Australia are used to communicate to women and men about the importance of limiting acts that degrade women’s value. ...Show more