Got a tricky question? Receive an answer from students like you! Try us!

Social Marketing: Campaign Analysis - Assignment Example

Only on StudentShare
Undergraduate
Author : reichelida
Assignment
Marketing
Pages 4 (1004 words)

Summary

This campaign seeks to eradicate the injustice that women face from the powerful entities that normally affects their participation in society. There is violence subjected against women at the home front and various sexual harassment attributed that limit their maximum participation. …

Extract of sample
Social Marketing: Campaign Analysis

Social Marketing incorporates the transfer of information from higher authorities down to the common individual to warn and inform against the vices that the society normally presents to its members. The vices constitute drinking and driving, racial discrimination and abuse of the weaker gender. Social Marketing aspect is normally placed to favor the target audience and in most cases seizes to generate profit to the marketer (Ewing, 2001, p.5). The key influences of the campaign are usually aimed at delivering conscious teachings to the market warning against the vices that are upheld by harmful societal entities (Weinreich, 2010). Its use has been applied on main health issues and campaigns against domestic violence. This paper seeks to talk on two advertising campaigns and application of the Social Marketing strategy in their implementation.
Violence against women- Australia says no
Message
This campaign seeks to eradicate the injustice that women face from the powerful entities that normally affects their participation in society. There is violence subjected against women at the home front and various sexual harassment attributed that limit their maximum participation. The need to free them from this demeaning act has been upheld by the Australian society through offering forums and means of expression where they can freely air their grievances (Philip, 2010). Channels to report forms of abuse have also been constructed with phone calls reporting the several cases heightening. The media in Australia are used to communicate to women and men about the importance of limiting acts that degrade women’s value.
...
Download paper
Not exactly what you need?

Related Essays

Development of Comprehensive Integrated Marketing Communication Mix
In assignment Development of Comprehensive Integrated Marketing Communication Mix, the author describes man principles and backgrounds of this modern marketing trend in order to create critical outlook and answer next questions: How it can be used nowadays? Which can projects be realized with such method? With the example of different charity programms, the author decides to show the mechanism of this work: 'The UK charities’ market is large, with more than 169,000 ‘main’ charities registered with the Charity Commission in June 2017. A ‘main’ charity is defined by the Charity…
23 pages (5773 words)
Marketing plan for the healthcare entity (smoking campaign)
This essay discusses the negative impact of smoking to human health. Again and again, many people including the younger generation have become addicted to this extremely dangerous habit. Smoking not only endangers the health of the one who is actually doing it, it also affects the people surrounding the smoking individual. Smoking addiction, passive smoking, and cigarette smoking in public areas are serious matters, which have to be addressed at this point. In the UAE, cigarette smoking is one of the primary causes of lung diseases and death. While there have been reports of increasing rate of…
16 pages (4016 words)
Marketing Communications campaign - Razed Roof charity
The group of forty people are managed by a team of experts in the company that help in the production of attractive programs which in turn help the company draw effective charities from the larger society. The people that constitute the company belong to both the disabled and young people groups that are trained by the concern to render quality drama and theatre programs to help entertain the public and draw charities for the larger cause. Scripts for the above programs are written and scripted by eminent authors and through proper management and enthusiasm rendered by the management group the…
10 pages (2510 words)
Individual Assessment: A report on Social Marketin Campaign
This technique is also used to promote certain products and service for the target market by making people aware about the demerits of the competitive products and thus promote the products or services with the support of the well being from the company. The most effective way to deal with the social issues in the society is government or organization intervention into developing long term awareness program for building awareness amongst the people through social campaigns. Skin cancer is a major issue amongst the Australians mainly within the age group of 14 to 17 years due to several…
8 pages (2008 words)
A Report on Social Marketing Campaign
The spread of HIV and AIDS is mainly caused by social and health problems, therefore social marketing offers mechanisms for solving such problems through encouraging people to live healthier lifestyles. According to Kotler & Roberto (1989); Rogers (1995), the idea of diffusion and social marketing has been transformed to form strategies for use by the public throughout Asia, Africa, North America and south America. According to the United Nations, in the past two decades 60 million people have been infected by HIV/AIDS and reportedly 20 million deaths have been reported. Ninety-five percent of…
8 pages (2008 words)
Analysis of Dove’s Real Beauty Sketches campaign
The second set of portraits were more beautiful than the first ones. The video became extremely popular in social media because it revealed that women were more critical of their beauty than were others. While the campaign received widespread praise, some also criticized it for making beauty a central part of women’s self-identity and self-esteem. The following analysis discusses the marketing concepts at work in these praises and criticisms. Social Media Marketing The video was viewed more than 14 million times within a week of its launch (Dan, 2013). This level of reach is a testament to…
4 pages (1004 words)
Sustainable Marketing Campaign for one of the products of 3M
Within the healthcare sector, 3M Conglomerate has numerous products, including the 3M Ultrathon insect repellent, which will be the focus of this sustainable marketing plan. For this particular case, the marketing strategy will focus on the new 3M Ultrathon Scented insect Repellent. Target Market The new Ultrathon Scented insect repellent will be targeted at a select segment through methods of differentiation. While insect repellents do not have a specific point of differentiation as their use is broad and general, this particular product will be targeted at people who feel that the scent of…
12 pages (3012 words)