Social Marketing incorporates the transfer of information from higher authorities down to the common individual to warn and inform against the vices that the society normally presents to its members. The vices constitute drinking and driving, racial discrimination and abuse of the weaker gender. Social Marketing aspect is normally placed to favor the target audience and in most cases seizes to generate profit to the marketer (Ewing, 2001, p.5). The key influences of the campaign are usually aimed at delivering conscious teachings to the market warning against the vices that are upheld by harmful societal entities (Weinreich, 2010). Its use has been applied on main health issues and campaigns against domestic violence. This paper seeks to talk on two advertising campaigns and application of the Social Marketing strategy in their implementation.
Violence against women- Australia says no
This campaign seeks to eradicate the injustice that women face from the powerful entities that normally affects their participation in society. There is violence subjected against women at the home front and various sexual harassment attributed that limit their maximum participation. The need to free them from this demeaning act has been upheld by the Australian society through offering forums and means of expression where they can freely air their grievances (Philip, 2010). Channels to report forms of abuse have also been constructed with phone calls reporting the several cases heightening. The media in Australia are used to communicate to women and men about the importance of limiting acts that degrade women’s value.
The advertising communicates the dangers of violence and the negative impact it accords the family and the general society. Through applying measures to eradicate the entity, relative cases may be reduced. The phone line and establishment of reporting centre help to measure the level of the threat thereby applying means to reduce its spread. Positioning statement This means the measures and steps that the campaign would apply to help curb domestic violence. It touches on the importance of the awareness campaign and the means it would apply to achieve the desired benefits. The aim of the campaign is to establish a system that would continuously offer help on reporting cases of violence during the 24 hours. The women are sensitized on the need to raise their voice on the topic and seize to suffer without help from an external force. Support is provided to the reported cases as the government and society takes initiatives to eradicate the entity. Benefits to Promise The campaign acknowledges that there is violence subjected upon Australian women and seeks to eliminate the threat by providing help. 4Ps The products that the campaign offers are a helpline that operates 24 hours of the day to report cases of domestic violence and offer consequent response in retaliation. The population is not charged for this service and is available free-of-charge. The place of implementation is the Australian society and the entire country. The mediums used to promote the campaign are through televisions, booklet that contains information on the entity, radio campaigns and advertised pages on various magazines. Openings These can be in the forms of commercials, booklets