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Digital Channel Research Report: Dynamic Banner Ads - Essay Example
Pages 8 (2008 words)
Introduction The digital channels which are now used for advertising are providing new solutions to those who are looking at various sources for getting noticed online. The Omar Dynamic Display is one of the areas which are able to provide alternative solutions to those interested in advertising through digital displays…
Defining this is then able to develop a deeper understanding of what is occurring within the digital marketplace as well as what is occurring in terms of designing and portable alternatives. Latest Trends The trends in dynamic banner ads are continuing to grow, specifically because of the aesthetic and visual appeal it adds to websites. This is combined with the dynamic approaches which are now associated with the websites and the way in which these are able to add into marketing capacities. The approach which is being taken is known as realtime advertising, specifically because of the capabilities of switching into different looks with the banners and the attraction which this creates. It is expected that the approach to dynamic ads is one which will continue to grow because of the real time alternatives which are available. The rich media with dynamic movement, such as with video, is one which has a dwell rate of 6.2% where the ads which do not have dynamic elements have a wait time of 5.2%. The ability to add in different alternatives with movement for the ads then becomes an important element that is based on engaging the consumer and grabbing attention toward the various ads (EMarketer, 2011). Creative Possibilities The capabilities with Omar are allowing the trends of real time displays to move even further into the expectations with dynamic advertising. ...
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