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Amazon versus Borders The first Borders Bookshop was opened in Ann Arbor, Michigan by two brothers Tom and Louis Borders in 1971 with the core business being sale of books. Within the same decade Louis Borders developed the software system that gave the company its competitive advantage for two decades as it enabled the company to accurately project sales and effectively manage its inventory (Bomey, 2011).
However, the winds of change, increased competition, effect of poor investment decisions and other factors hit hard in 2007 when the company begun selling off its international subsidiaries and company stocks fell to a six-year-low of $12.28 per share (Bomey, 2011). Borders never recovered and spiraled to its liquidation in July 2011. Amazon was started in 1995 by Jeff Bezos in a two-car garage in Bellevue, Washington. In May 15, 1997 Amazon.com went public (Amazon.com, 2012a). By end of 1998, the company had opened music and DVD stores and launched international sites in Germany and the UK. in 1999, due the company’s phenomenal growth that saw it include numerous services such as zShops, auctions and an array of products from electronics to toys to home improvement, the founder and CEO, Jeff Bezos was named TIME Magazine “Person Of The Year”. Amazon launched Web Services in 2002, the kindle in 2007 and by 2008 it had over 76 million active customers’ accounts and order fulfillment to more than 200 countries. ...
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