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Market Research Individual Assignment - Essay Example
Author : schmelereliane
Pages 4 (1004 words)
Market Research Individual Assignment 1 Businesses can benefit from market research immensely because these form the basis of finding out what evidence is available within the industry and how it can be made use of within the different quarters of the business as and when required…
This is the reason why market research is being given more and more importance by the business top heads and the specialists who devise such plans to take the business forward. What is required now is a vision to set things right through the different manifestations of the market research and to make sure that this market research will bring positive results for the business in the end. The problems that a business might face at one point in time are very closely aligned with how well its market research has been conducted. This means that the issues which plague it in a number of different divisions are given the significance. This will make sure that the market research comes to the rescue of the people who are concerned with the business domains and settings. If the market research is conducted in a proper manner and used in an adequately sound way, there is no reason why a business should find itself behind the intelligence measures, which are so required in the time and age of today. Even though market research is divided into primary and secondary research, the fact of the matter is that both of these remain very pertinent towards gaining an understanding of the business dynamics, as has been evidenced through research and practice. ...