TOMS Shoe Integrated Marketing Communications Plan - Essay Example

Only on StudentShare

Extract of sample
TOMS Shoe Integrated Marketing Communications Plan

The marketing objectives of the company is to increase the purchase of TOMS shoe among the youth including college students, those who have recently graduated and in general those below the age of 35 years. In addition, the company in its objectives aims at increasing its market share by 20% in the next 3 years by aggressive marketing using advertisements and other outlined promotional techniques. The communication objectives of the company are geared towards increasing by 30% the target audience that is aware of our products during the first year of implementation. It is also the company communication objective to increase the traffic on our website by 40% in the first year of operation. Further the communication objectives of the company are directed towards increasing the number of customers by 15% in the first year. The ultimate objective of the company communication is to increase our overall presence in social networking sites operating in the country and the globe at large.Previous research conducted on marketing to the youth has yielded some less positive results. Marketers consider this group as the hardest one to reach. The marketing initiatives will have to be both convincing and interactive with the prospect of dialogue between the company and the youth in a bid to getting feedback on the quality of the products and also on the nobility of its objectives.  The strength of TOMS shoe is that it has a noble cause attached to its marketing initiatives.  ...Show more


The plan detailed below is aimed at outlining the communication tactics that will be employed in order to create awareness regarding TOMS shoe. The channels that will be used to ensure that our target audience is reached will include several different types of advertisements…
Author : ybartell
Save Your Time for More Important Things
Let us write a custom essay on your topic
"TOMS Shoe Integrated Marketing Communications Plan"
with a personal 20% discount.
Find out more

Related Essays

United Kingdom fashion retailers' strategies of internet branding
British Fashion Council (2011) has said that the value of online sales of fashion industry has reached up to 4.3 billion pounds in the year 2011. This industry is characterized as having a diverse customer base (consumers have different needs and wants), and brands that are targeting different customer segments.
8 pages (2000 words) Dissertation
IKEA and India
Critical reflection : p.16 3. References : p.18 Part A: Analysis Introduction Ikea is one of the most prominent home furniture manufacturers in the world. Headquartered in Sweden, Ikea company was founded by Ingvar Kamprad. In the 1940s-1950s, Ingvar Kamprad shaped the development of IKEA into a furniture retailer.
16 pages (4000 words) Assignment
Individual Target Market Paper
The company currently provides its services in the United States and Japan. The foremost intent of every firm is to improve its sales to extents that favour maximum benefits to the entire organization. The marketing of a company is determined by the consumers or the customers who utilize the company’s products.
5 pages (1250 words) Essay
Low Self Esteem and Luxury Marketing (Apples iPhone as a Luxury Product)
Background of the Study With recession impacting the marketing world to a great extent, one the most impacted category was one of luxury products. Luxury products sales declined with the onset of the global recession but as the economies revive now, luxury products are again gaining the attention of marketers around the world.
35 pages (8750 words) Dissertation
A critical response to the Marketing Myopia article - critcal thinking
y, the article presents marketing strategies that can help business management overcome competition and other external forces, which threaten a business. Therefore, this discussion seeks to critically analyze the strengths and weakness of this article, with a focus to
4 pages (1000 words) Assignment
Describe the differences between strategic positioning and operational positioning. Evaluate the suggestion that "strategic positioning cannot be undertaken in isolation from the whole business" (Ellson, 2004) in the context of strategic and operational p
Operational effectiveness is defined as the level of competence at which an association operates at the recent period. Alternatively, operational positioning is coverage of an application that focuses on
1 pages (250 words) Essay
The role of corporate social responsibility in promoting brand equity; investigating literature on CSR successes in retail industry to show what Kingfisher Group can learn from the larger retail players.
Brand development for the product that a business operates is an essential part of development to grow the market base. However, with the consequential establishments within the society regarding businesses, the understanding of the environment and incorporating
14 pages (3500 words) Research Proposal
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email