TOMS Shoe Integrated Marketing Communications Plan - Essay Example

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Extract of sample
TOMS Shoe Integrated Marketing Communications Plan

The marketing objectives of the company is to increase the purchase of TOMS shoe among the youth including college students, those who have recently graduated and in general those below the age of 35 years. In addition, the company in its objectives aims at increasing its market share by 20% in the next 3 years by aggressive marketing using advertisements and other outlined promotional techniques. The communication objectives of the company are geared towards increasing by 30% the target audience that is aware of our products during the first year of implementation. It is also the company communication objective to increase the traffic on our website by 40% in the first year of operation. Further the communication objectives of the company are directed towards increasing the number of customers by 15% in the first year. The ultimate objective of the company communication is to increase our overall presence in social networking sites operating in the country and the globe at large.Previous research conducted on marketing to the youth has yielded some less positive results. Marketers consider this group as the hardest one to reach. The marketing initiatives will have to be both convincing and interactive with the prospect of dialogue between the company and the youth in a bid to getting feedback on the quality of the products and also on the nobility of its objectives.  The strength of TOMS shoe is that it has a noble cause attached to its marketing initiatives.  ...Show more

Summary

The plan detailed below is aimed at outlining the communication tactics that will be employed in order to create awareness regarding TOMS shoe. The channels that will be used to ensure that our target audience is reached will include several different types of advertisements…
Author : ybartell
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