Integrated Marketing Plan - Essay Example

Only on StudentShare

Extract of sample
Integrated Marketing Plan

The plan also outlines the communication tools required for the launch of the product. The main marketing objective is to increase market share by 30% by the end of the plan implementation using appropriate communication tools such as online marketing, brand advertising, telemarketing, tradeshows, and direct mail. The company also wants to increase the purchase of its products by sports people and the general population. The communication objectives include; (a) making the product known to the target audience by the end of plan implementation; the objective is to reach approximately 25% of the target audience; and (b) to increase the number of target audience purchasing the products through the internet by 30% by the end of plan implementation. The company also wants to increase the target audience’s visits to its stores by 10% by the end of plan implementation. The objectives will be met through the use of appropriate communication tools. The company faces several issues and challenges. Other competitors such as Nike and Adidas have already reached the target audiences. The international footwear market is highly fragmented and competitive with numerous smaller players and a few key players. It is estimated that only a few of the companies such as Nike and Adidas are able to reach the 1 billion U.S. dollar barrier (Packaged Facts 2009, p71). ...Show more

Summary

Integrated Marketing Plan The integrated marketing communication plan will outline communications strategies that will be used to create awareness of the product (TOMS). The integrated communication tools that will be used to reach the target audience (sports people and the general population) include online marketing and brand advertising…
Author : natashasmith
Save Your Time for More Important Things
Let us write or edit the essay on your topic
" Integrated Marketing Plan"
with a personal 20% discount.
Grab the best paper

Related Essays

Integrated Marketing Communications Plan for Virgin Atlantic
Virgin Atlantic Airways Limited runs under the name of Virgin Atlantic. It is a British based airline which is currently owned by the Virgin Group and the Singapore Airlines.
12 pages (3000 words) Essay
Integrated marketing plan
Since the start of its journey, Starbucks has embarked on the path of expansion. Though the company specializes in coffee but it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to United States.
16 pages (4000 words) Essay
Moet & Chandon - Integrated marketing communications plan
At the moment, it has over a thousand hectares of vineyards, and has an annual production of about 26 million bottles of champagne. The company’s main products are Imperial, Rose Imperial, Nectar Imperial and Grand Vintage (Moet & Chandon). These are sold all over the world through company retail outlets, franchises and establishments in the hospitality, entertainment and sports industries.
10 pages (2500 words) Essay
Integrated Marketing Communications Plan
At Ann’s Pastry, quality products are served and the regular menu includes fresh fish and shellfish which is supplied to them by a local company. The other raw materials that are used are also of very fine quality to ensure customer satisfaction. Ann’s Pantry is a local business that has twenty-five employees.
3 pages (750 words) Assignment
Market Communication - Integrated Marketing Communication Plan
Newer policies and mechanisms are being applied in the marketing communication planning. Today, the primary attention of the organizations is not only to gain new customers but also to retain them for their products or services. Thus, the communication plays a significant role in the process of connection between the seller and the buyer (Smith & Taylor, 4).
7 pages (1750 words) Essay
Budget for Apple Vision
There is need to manufactured the created and designed Apple Vision, which will attract customers through ensuring that their demands, specifications, and preferences are met adequately. There will be need to engage in serious promotion of the new product, Apple Vision through various forms of media. Both print and broadcasting media will be used in promoting the product.
5 pages (1250 words) Research Paper
Integrated Marketing Communication Plan For Prada
However, the quality of Prada suitcases attracted customers from different parts of the United States and Europe. Prada could only transport the suitcases through air travel and when that proved cumbersome, Prada shifted focused on leather accessories and handbags.
8 pages (2000 words) Essay
Global marketing mix of McDonalds
Interbrand, (2013) provides a list of the top 100 global brands, based on parameters such as performance, visibility and marketing reach. Among the 100 brands selected, the firm selected is McDonalds. The firm is ranked seventh among the global brands.
10 pages (2500 words) Essay
Ikea
As mentioned in the case, IKEA’s customers are frugal or cost-conscious who would want to have more additional value for their money by choosing stylish home furnishings and
1 pages (250 words) Case Study
Identify strategic success factors for Infosys Tech Consulting & how these conform to B2B marketing theories or concepts
, which the organization realizes effectively by leveraging the business expertise in the domain of operations with highly differentiated service products. Increasing client values as against solely profit maxim defines the model of operations adopted by the company ever since
6 pages (1500 words) Essay
Even-Point or Odd-Point Measurement Scales
It is advantageous, as the respondent is not put in an awkward situation where he/she must give an answer from either of the extremes. However, respondent may not be in either extreme. Secondly, it removes the prejudice against one extreme, as there is
1 pages (250 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT