Apple should invest in promoting this product to improve on the sales of the product.
This statement reflects the new image of Coca-Cola that has been developed through the most recent campaign. TV advertisements promoting the product show happy people being refreshed. This mission statement portrays the company as an organization brining optimism and warmth for its customers. It however, misses one big element and that is taste.
This mission statement reflects a company centered on the people and how to improve on their sharing experience. Facebook’s mission shows that the company values its users and is build around improving their experience. It talks about connectedness and openness and thus works for the company like this.
2:Peapod, the nation’s leading internet grocer, understanding growing demographic and social cultural macro environmental trends, allows non-traditional households, such as single working parent households to order more than 8,000 grocery items online and have them delivered to home.
Can you think of an example of how beverage marketers might alter an existing product or service, or create something new to satisfy the unique needs of the non-traditional single working parent households?
One way in which beverage marketers may alter existing products is by offering smaller packs for non-traditional single working parents. Such parents are not interested in buying economy packs since most of the product is wasted as they do not have large families to consume the product.
Also within single working parent households, there is a greater need for getting food ready quickly. The beverage industry needs to focus on providing quick solutions such as easy to make coffee or 5 minute coffee. The single parent household is also willing to offer more price for premium products as they can afford product because they do not have to cater to a large family.