Marketing Mix being used for the 2012 Olympic Games in London - Coursework Example

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Marketing Mix being used for the 2012 Olympic Games in London

Table of Contents 1.0 Introduction ................................................................................................. 4 2.0 Discussion ................................................................................................... 4 2.1 Marketing Mix ........................................................................................... 4 2.1.1 Product ................................................................................................... 4 2.1.2 Price ....................................................................................................... 5 2.1.3 Place ......................................................................................................... 5 2.1.4 Promotion ................................................................................................. ...Show more

Summary

Marketing Mix being used for the 2012 Olympic Games in London: a Report Name of the Student Marketing Name of the Concerned Professor 31 January, 2012 Executive Summary London is hosting Olympic Games for the third time in its history. Going by the objective of connecting the young people from diverse segments of the British society to the glory of sports and to retain the sanctity of the brand Olympic, while assuring a sufficient funding for the games, the marketing mix put in place, relying on the traditional appeal of brand Olympics amongst youth, an inclusive promotional strategy, well spread and multi layered pricing of tickets, the inherent global appeal and the infrastructural self suf…
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