Coursework sample - Marketing Mix being used for the 2012 Olympic Games in London

Marketing Mix being used for the 2012 Olympic Games in London Coursework example
High school
Coursework
Marketing
Pages 4 (1004 words)
Download 0
Marketing Mix being used for the 2012 Olympic Games in London: a Report Name of the Student Marketing Name of the Concerned Professor 31 January, 2012 Executive Summary London is hosting Olympic Games for the third time in its history. Going by the objective of connecting the young people from diverse segments of the British society to the glory of sports and to retain the sanctity of the brand Olympic, while assuring a sufficient funding for the games, the marketing mix put in place, relying on the traditional appeal of brand Olympics amongst youth, an inclusive promotional strategy, well spread and multi layered pricing of tickets, the inherent global appeal and the infrastructural self suf…

Introduction

Table of Contents 1.0 Introduction ................................................................................................. 4 2.0 Discussion ................................................................................................... 4 2.1 Marketing Mix ........................................................................................... 4 2.1.1 Product ................................................................................................... 4 2.1.2 Price ....................................................................................................... 5 2.1.3 Place ......................................................................................................... 5 2.1.4 Promotion ................................................................................................. ...
Download paper
Not exactly what you need?

Related papers

E-marketing assignment on Olympics Web TV
As a new company Olympics Web TV will have strengths with regards to its marketing mix on product, place, promotion, people and physical evidence. From the outset the product will be specifically designed for online delivery and as such the organisation can easily personalise their product to different consumer tastes and also avoid the costly challenges that its multi-delivery competitors faced…
13 pages (3263 words)
Marketing in the 21st Century
Marketing mix is an extremely important step in marketing planning once the company has decided the overall marketing strategy. Marketing mix is a set of tactical marketing tools that the company or precisely the marketing management wants to produce a response in its targeted market. Marketing Mix consists of four significant marketing elements, namely Product, Price, Place and Promotion and they…
10 pages (2510 words)
A critical analysis of Olympic legacies: past Olympic Games and London 2012
The London 2012 Olympics games proclaim that ‘legacy planning’ has been the central focus for the London bid to the games when compared to any other previous hosts bids. It is for the very first in the history, that legacy and planning have been worked parallel to attain broad goals and objectives for the mega event. Vision London 2012 aims for creating a lasting legacy that would regenerate…
13 pages (3263 words)
Marketing Communication Review
The recent recession has destroyed the financial backbone of Britain and therefore many people believe that the huge expenditure as part of conducting Olympics is unaffordable to Britain at the present moment. However, there are many others who believe that London Olympics may provide the much needed boost to the declining British economy. Communication is an essential part of all marketing…
10 pages (2510 words)
marketing communication
Marketing communications aid in defining the relationship of a firm with its customers. Marketing communication, as an organisational unit, emphasises the strategic significance of such communication as well as its lasting impact upon consumers. The models of communication can assume a predictive guide though recognition of the unpredictability and autonomy of the consumers is the most important…
12 pages (3012 words)
Marketing Mix
All the element s of the marketing mix can affect consumers is multiple ways. Therefore, marketing mix is used by firms to achieve its objectives (Lancaster and Reynolds 2003). This happens when these marketing tools are employed by an organization to pursue the target market marketing of a product entails creating an excellent marketing mix with the right product being matched with the right…
8 pages (2008 words)
Marketing mix
All these suggest that the concept of marketing mix has evolved over time as the 4Ps were initially based on the production and supply context of the 1950s (Kent and Brown 2006). The model now encompasses aspects of sociology and cognitive psychology (Hakansson and Waluszewski 2005 cited in Kent and Brown 2006). Without marketing mix capability other concepts such as customer orientation,…
6 pages (1506 words)