McDonald's Corporation

 McDonald
College
Admission Essay
Marketing
Pages 4 (1004 words)
Download 0
McDonalds, the international leader in the chain of fast food restaurants has progressed by leaps and bounds ever since it was established in 1940. With array of products ranging from burgers to soft drinks, McDonalds continues to attract people of all ages and backgrounds from all over the world…

Introduction

The four P’s; product, place, pricing and promotion of the marketing mix have been very effectively integrated to develop a comprehensive, innovative and competitive marketing strategy which tends to be the backbone of the company’s accomplishments over the years. Thus, the marketing model of McDonalds is certainly a striking one which can be followed effectively by other companies existing in the service industry McDonald’s Corporation with its headquarters in Oak Brook, USA is the worldwide leading chain of fast food restaurants. It operates in 119 countries serving more than 33,000 restaurants all over the world. It is one of the most popular international brands with a customer-cantered core strategy of ‘Plan to Win’. The company began in 1940 and since then it has not looked back, with increasing growth reported almost every year ("McDonalds," 2012). The products of McDonalds include various types of burgers, French fries, drinks and desserts. Consequently, the primary line of business is delivering quality fast food products to the customers along with excellent services and facilities. Names of 4 countries out of the 119 in which McDonalds functions are: United Kingdom, France, South Africa and India. ...
Download paper
Not exactly what you need?

Related papers

Australia Fast Food Industry Analysis (Hungry Jack)
IBIS has reported that the fast food industry of Australia will grow at a rate of 3.7% per annum for next few years while there is a possibility dwindling spending capacity of consumers caused by economic recession might decrease the projected growth rate (IBIS World, 2012). Low entry of barrier is an important characteristic of Australian fast food industry. IBIS (2012) has reported that new…
McDonald's Corporation Marketing Research Paper
McDonalds was established in the year 1955 by Ray Croc in USA as a retailer of snack foods like burgers. The company since then has grown by leaps and bounds with the company presently having its dedicated presence in about 118 diverse nations across the globe and an attractive product offering that includes famous products like Big Mac, Mc Nuggets, Quarter Pounders etc. McDonalds has about 33000…
McDonald's Strategic Analysis
Company Description: McDonald’s was found by an entrepreneur Ray Kroc. McDonald’s has a magic formula that has made McDonald’s what is it today. The organization believes that behind any successful product and behind any successful idea there should be one-part of inspirations and four-parts of perspiration. “Grinding it out” is the strategy that is in engraved in the culture of…
Competitor Analysis- Mcdonald's
It operates correspondingly through a chain of restaurants, company operated and franchised across the world. Michael Porter presented a framework for analyzing competitor. The key aspects that Porter discussed are Competitors objective, Competitors assumptions, Competitors strategy and his Capabilities. In simple terms one should analyze his competitor’s strengths and weaknesses to draft his…
Marketing - McDonald's Restaurant
McDonald’s has sustained a widespread advertising operation for years. In totaling to the routine media TV, radio, as well as newspaper, the corporation makes considerable utilization of billboards, along with signage, sponsors sport events arraying from Little confederacy to the Olympic sports competitions. The company also puts together coolers of orange munchies with its logo obtainable for…
Compare and critically analyse United Kingdom marketing strategies of Starbucks Coffee Company and Caff̬ Nero Group Ltd
In marketing strategy, the driving force is the customer satisfaction, in this sense, the aspect of marketing research always precedes marketing research such that the reaction of the consumers is known with regard to the product (Naude, & Ivy 13). In this regard, the business of marketing strategy is to influence the decision of the customers towards a product. Marketing strategy therefore…
Security Analysis: 10K Form Analysis of a company
The Projected future and growth rate of income, required rate of return, and the Intrinsic Value is also put into analysis. The rundown and overall outcome of the review of the analysis of the 10K form will be used to create a conclusion for recommendations and professional opinion. This security analysis and explanation is solely supposed to be appealing and informative. It can be of particular…