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McDonalds, the international leader in the chain of fast food restaurants has progressed by leaps and bounds ever since it was established in 1940. With array of products ranging from burgers to soft drinks, McDonalds continues to attract people of all ages and backgrounds from all over the world.
The four P’s; product, place, pricing and promotion of the marketing mix have been very effectively integrated to develop a comprehensive, innovative and competitive marketing strategy which tends to be the backbone of the company’s accomplishments over the years. Thus, the marketing model of McDonalds is certainly a striking one which can be followed effectively by other companies existing in the service industry McDonald’s Corporation with its headquarters in Oak Brook, USA is the worldwide leading chain of fast food restaurants. It operates in 119 countries serving more than 33,000 restaurants all over the world. It is one of the most popular international brands with a customer-cantered core strategy of ‘Plan to Win’. The company began in 1940 and since then it has not looked back, with increasing growth reported almost every year ("McDonalds," 2012). The products of McDonalds include various types of burgers, French fries, drinks and desserts. Consequently, the primary line of business is delivering quality fast food products to the customers along with excellent services and facilities. Names of 4 countries out of the 119 in which McDonalds functions are: United Kingdom, France, South Africa and India. ...
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