StudentShare solutions
Triangle menu


Nobody downloaded yet

Extract of sample

to as consumer behaviour is an essential component of marketing because it helps in the determination of pricing incentives, mode of advertising and brand differentiation among others. This paper therefore seeks to identify and illustrate the concepts that facilitate understanding of buyer behaviour as well as evaluate the various models or theories of buyer behaviour with close association with the concept of neuroscience. Another area that will be looked at is the area of decision making process in consumption that gives rise to the various types of consumer purchases.
To begin, buyer behaviour generally refers the process in which consumers take in order to make decisions on acquiring certain goods or services for their own use. Consumer buying behaviour is therefore a multi-staged process that involves the identification of a specific need and even goes beyond the consumption stage to an evaluation one. It is for this reason that consumers are likely or unlikely to consume one product as opposed to the other in cases where there is indifference between two products. The consumer buying process is a complex one because of the influences it relies on and the characteristics of human diversity that makes us act differently. Some research studies have also indicated that the buying behaviour can also be linked to neuroscience. It is therefore important to understand the process of consumer buying behaviour as shall be discussed in the following section.
The consumer buying decision-making process model adopts a five stage interconnected process that illustrates how individuals or consumer groups will always conduct themselves before and after purchase of a product or a service (Riley 1). The first stage is the need identification and problem awareness stage. At this stage, an individual identifies a need within him or her that needs to be satisfied. The utilitarian theory has been associated with this stage of decision making. Since an individual identifies that ...Show more


With the increasing trends in buyer choices and preferences as a result of modernism and the new technological era, buyer behaviour has been of great concern to many businesses and scholars alike (Sheth and Lunn 35). Decision-making and behaviour in all areas has remained a…
Author : lonny40
BUYER BEHAVIOUR essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Buyer behaviour
In this report, one is going to analyze one of the most mentioned slogan that acts as a campaign strategy for the product in question. In 1988, Nike came up with one of the most successful campaign slogans that saw them take the industry by storm. The slogan “Just Do It” has been in use since then as the organization’s campaign slogan.
10 pages (2500 words) Essay
BM3604: Buyer Behaviour
Critically Evaluation of the Viability of Customer Loyalty Programmes 4 1.3. Conclusion 6 2.0. How Does Advertising Work? Discuss the Main Theories on Effects of Advertising on the Receivers 7 2.1. Process of Advertising 7 2.2. Effects of Advertising on the Receivers 8 2.3.
8 pages (2000 words) Essay
Consumer Buyer Behaviour and Organisational Buyer Behaviour
This essay discusses the buying behavior which is stated to be the compilation of decisions as well as actions of individuals entailed in purchasing and making use of products. The consumers are observed to usually undergo a psychological course of action while making the purchase of products.
9 pages (2250 words) Essay
Buyer behaviour
The company has remained a key player in this segment of the motor industry since 1917. During 2009 BMW has been awarded the honour of the coolest, best performing brand and the best exterior brand design, based on a national online survey of more than 12000 users.
8 pages (2000 words) Essay
Buyer Behaviour
It showed that Blockbuster is leading in almost all areas making it the dominant player in the UK market. It also gives NetFlix a hint however on which area should it improve for it to successfully launch in the UK.
8 pages (2000 words) Essay
Buyer Behaviour Essay
The mission statement says, "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow." And towards this goal, Starbucks has decided to explore the Indian market. Having established itself in many parts of the world, the company now wants to expand its network in India.
8 pages (2000 words) Essay
Buyer behaviour mkt 2240
Buyer behaviour refers to how a common man behaves in the situation where he has to make a purchase. This theory reflects a person's mentality as a consumer. Buyer behaviour theory is most important theory used by the entire marketer's in order to learn the attitude of the consumers.
12 pages (3000 words) Essay
Buyer Behaviour Academic Paper
Communication has achieved its all time best speed because of internet and hence most of the resources all over the world are
12 pages (3000 words) Essay
Consumer buyer behaviour and organisational buyer behaviour
Buying behaviour is stated to be the compilation of decisions as well as actions of individuals entailed in purchasing and making use of products. The consumers are observed to usually undergo a psychological course of action while making purchase of products. This particular
7 pages (1750 words) Essay
Buyer behaviour
Consumer behaviour is the study of individuals, groups or even organization in order to understand the factors that influence their buying behaviours within the market (Williams, 2014). Consumer
12 pages (3000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment