ervices are available worldwide through retail and online stores, by direct sales force, and by third party cellular network carriers, wholesalers, retailers, and value-added resellers. Customers include end-consumers, small and medium-scale businesses, and institutions including education, enterprises and the government (Apple Form 10-K 2012).
Apple’s business strategy is to leverage its ability to innovate and develop its own operating systems, hardware, applications software, and services, and to integrate these into a seamless portfolio of new products and solutions. It continually invests in research and development, marketing and advertising. However, its main strategic advantage is the integration of its various hardware and software products, allowing customers to discover and download applications and books through either Mac or Windows-based computers or iOS mobile devices, allowing for ease of access and thus more frequent sales. Apple offers strong support for third-party hardware and software products and digital content that complement its offerings, thereby broadening its customer base and enhancing brand loyalty (Annual Report 2012).
Table 1 is the Apple competitor and industry profile provided by Yahoo Finance for investors in the stock market. Apple dominates the PC Industry in market capitalization, revenues, earnings before interest, taxes, depreciation and amortizations, operating margin, net income, and earnings per share. It has an advantage over Google in its price to earnings ratio, being only half as expensive for every dollar of earnings (11.33 times for Apple compared to 22.08 times for Google). Apple’s stock price has some upward leeway, because its earnings per share growth rate is high compared to its price, yielding a low price to earnings growth ratio (PEG). An investor would therefore be interested in Apple for its stock value appreciation.
The foregoing competitor comparison was included to situate the performance ...