ArticleAbstract Assignments - Essay Example

Article assignment The of the reviewed article that was ed by Mason Daniel is ‘What is the sports product and who buys it? The marketing of professional sports leagues.’ The author seeks to address two questions in the article. He explicitly identifies the questions that are expressed in the article’s purpose statement and can be stated as, what is “the professional sports product?” and “to what parties is this product sold?” (Mason 403).The article applies a theoretical method of research as observed from its data collection method that relies on secondary data (Mason 403-414).

This, according to Gratton and Jones defines theoretical research method that is based on already established findings (8).The article, based on its two research questions, concludes that league matches are the products of the professional leagues and that the products are sold to four parties, “the fans, television and other media,” communities that either support or offer services to league teams and “corporations” (Mason 410).It makes an important contribution by creating awareness of the roles of different stakeholders in the sports market.

By identifying the fans, for example, through their attendance or media charges, as primary buyers of the sports’ product and not the media product, the article motivates them and promotes their commitment to supporting the economic activity at both social and economic levels. It therefore succeeds in promoting the economic aspect of the sports by identifying benefits to all the involved consumers (Mason 403-414). The article can however be criticized for relying on outdated resources. Using resources that are more than two decades old can mislead because of the dynamic nature of sports and markets.

The researcher also failed to outline his methodology. Works citedGratton, Chriss, and Jones, Ian. Research methods for sports studies. New York, NY: Taylor & Francis, 2010. Print. Mason, Daniel. “What is the sports product and who buys it? The marketing of professional sports leagues.” European Journal of Marketing 33.3/4 (1999): 402- 418. Print.