Competitors The improved Android technology that the phone has invented increased sales tremendously surpassing the older versions, but the figure would not be enough to offset the previously witnessed losses. Nokia and Apple have passed the company’s shipment figures with their attempt to introduce better brands that consumers can easily access. However, Apple’s latest I-phone released mobile technology has been predicted to attract more buyers as the analysts prefer its features to other mobile companies. The competition has included Samsung and HTC to develop the Smartphone industry with each brand setting an added feature to attract consumers (Thomas). These companies have provided intense competition as the new technology takes center stage on the leading markets. Response The losses totaling to $199 have made the company reconsider their partnership deal with Sony that is expected to take full control of the company. Sony Ericsson had invested more funds in research and development of the new brand, therefore, having a higher market value. This incentive promoted reduction in overall sales because consumers prefer an affordable brand to their prices. The company has decided to phase out the older models in order to offer equal platforms for competition within the other mobile phones that have embraced the technology. This paper analyzes the strategies applied by Sony Ericsson and the market impairments it faces in the current economy, with a focus on improvements to boosts sales.
Review (Why and So What) I picked this article because it talked on the most important gadget in the modern century when fusing entertainment with contacting other individuals. Mobile phones have played key roles in the communication industry and are fast gaining recognition as personalized gadgets. Sony Ericsson has thrived in the market due to its features it offers in the mobile technology. The previous models in the last century had dominated the market due to the feature they provided and its affordability. This article was interesting because despite the new brands offered, the company has witnessed a loss with the launch of the new smart phones. Product features and Pricing The phones are equipped with a wider range of applications from advanced camera coverage to clarity in the music played. It also holds the capacity to display information on user contacts and general background. With its stylish display and themes, Sonny Ericsson has managed to gain fame as a leading mobile provider. They had targeted a larger market with the improvement and adjustments in price. However, there has been increased competition in the 21st century with the new Smartphone technology threatening to phase out the old mobile handsets. The trend has been applied to the leading mobile phone makers that have resorted to engage in competition in marketing their brands. The company aims to increase its sales by focusing majorly on the new technology by seizing to manufacture the old handsets. One of the latest developments in the android technology that Sony Ericsson has created is the XperiaTM S with a 12.1 mega pixel camera with up to an 8-hour talk time. These brands are most expensive with the prices ranging from 140-500 $ range. They expect to cover for the manufacture cost by reducing on the prices of the old technology phones that are currently out of stock. Promotion The new