Phone Price War Drags Sony Ericsson to Loss

Phone Price War Drags Sony Ericsson to Loss Essay example
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Name Instructor Task Date Phone price war drags Sony Ericsson to loss Article Summary The article reviews one of the finest stylish phones in the 21st century, Sonny Ericsson, which has witnessed a tremendous user increase in the modern century. However, the phone faces opposition from other brands from Samsung and HTC due to their affordability and provision of similar properties…

Introduction

Competitors The improved Android technology that the phone has invented increased sales tremendously surpassing the older versions, but the figure would not be enough to offset the previously witnessed losses. Nokia and Apple have passed the company’s shipment figures with their attempt to introduce better brands that consumers can easily access. However, Apple’s latest I-phone released mobile technology has been predicted to attract more buyers as the analysts prefer its features to other mobile companies. The competition has included Samsung and HTC to develop the Smartphone industry with each brand setting an added feature to attract consumers (Thomas). These companies have provided intense competition as the new technology takes center stage on the leading markets. Response The losses totaling to $199 have made the company reconsider their partnership deal with Sony that is expected to take full control of the company. Sony Ericsson had invested more funds in research and development of the new brand, therefore, having a higher market value. This incentive promoted reduction in overall sales because consumers prefer an affordable brand to their prices. ...
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