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Review of Strategies Undertaken by AIG - Essay Example
Pages 4 (1004 words)
1. Identify and review some of the strategies which the company uses to deal with the difficulties presented by the specific features of financial services marketing Table of Contents Table of Contents 2 Introduction 2 Review of Strategies Undertaken by AIG 3 Conclusion 5 Reference 5 Introduction The financial services industry means the companies in an industry which are providing different type of monetary services to the customers and their main objective is to use the monetary sources of the customers most efficiently…
The companies should design the products according to the customer needs and those should be attractive. The researcher is taking American International Group Inc. which is a U.S.A. based company for reviewing their products and strategies. In this paper the researcher is trying to identify the strategies which they use to deal with the difficulties presented by the features of marketing of financial services. The researcher will use the website of AIG and some journals for analyze the strategies of the company. Review of Strategies Undertaken by AIG American International group which is a financial services company constitutes of different business units. These are AIG Bank, AIG Direct, SunAmerica financial group, Chartis insurance, United Guaranty Corporation and International Lease Finance Corporation. The main revenue of the company is from the Chartis insurance which is major name in the global insurance sector. SunAmerica financial group is the other which generates maximum revenue for the AIG group. ...
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