• Home
  • Subjects
  • Marketing
  • An analysis the service marketing issues affecting JD SPORTS within the SPORTING retail sector

An analysis the service marketing issues affecting JD SPORTS within the SPORTING retail sector - Essay Example

Only on StudentShare

Extract of sample
An analysis the service marketing issues affecting JD SPORTS within the SPORTING retail sector

It is the intangibles of the business’ operational model that provides JD Sports with its current number two position amongst competition. However, in a market environment in which services are highly homogenous amongst competition, JD Sports must emphasise quality in order to maintain a proper brand reputation and build long-term brand equity.
Interaction with staff members within the organisation and the service environment (servicescape) will dictate the depth of relationship with the brand that is perceived by customers (Berry and Carbone, 2007; Grace and O’Cass 2004). This is one of the fundamental challenges for JD Sports: establishing a relevant service marketing model that will enhance long-term brand loyalty which translates into higher profitability and better opportunities for brand expansion into other product lines. Chaudhuri and Holbrook (2001) iterate that brand loyalty is the foundation of being able to establish premium pricing models and also generates essential word-of-mouth advertising needed to gain ground with important target markets. Gounaris and Vlasis (2004) iterate the benefits of achieving brand loyalty to include higher revenues, less vulnerability to a variety of different competitor-generated marketing rivalry, and favourable word-of-mouth advertising.
JD Sports, however, has not been able to successfully translate its service marketing model into a viable service methodology to enhance brand loyalty. In this market, it is quite simplistic for competitors to replicate existing service models and merchandise offerings, making it an intricate process of determining an appropriate service quality standard that will not be easily replicated by competition. “A strong brand is the only asset a company maintains that cannot be copied” (Nandan 2005, p.271). Further, empirical study results illustrate that brands which focus on establishing a brand image generate more loyal ...
Download paper


JD Sports, founded in 1981 by John Wardle and David Makin, operates in a highly competitive and mature market which is saturated by many significant competitors. Catering to diverse markets, which includes men, women and children, JD Sports offers a variety of branded…
Author : willmschristian

Related Essays

Retail Marketing
Marketing dictates the ability of a retail company to grow. The concern of this paper is to investigate the retail marketing of A&F by evaluating the following areas merchandise range and assortment, marketing communication, store layout, design and visual merchandising, customer, and retail mix among other aspects that have led to the growth of the retail company. Merchandise Range and Assortment A&F began its clothing retail by concentrating on clothes for age range 18 to 22, today the trend has changed and the retail company has brought a wide range of merchandise products in its stores...
12 pages (3012 words) Essay
Analysis of "U.S. Service Sector Grows Slow"
Many companies in the service sector are highly dependent on their marketing efforts to achieve further growth. Many experts are worried about the deceleration in growth in the service sector. Carl Leahey, a senior Economist at Senior Economist stated, “This survey shows a slow-moving service sector. That is pretty much in line with the market sense that though the economy has improved, it is still not growing very quickly” (Bond, 2011). Despite the worries of many scholars about the service sector there are other signs that showed major improvement in the U.S. economy such as the latest...
4 pages (1004 words) Essay
Retail Marketing
A good marketing mix entails place, packaging, product, promotion and price. Strategy of retailing is always first drawn in a business plan. A business plan entails information about the objective and goals of the business. The plan always embraces research over who the business’s potential customers are as well as what their necessities. The plan should consist decisions on marketing mix style, such as how the customers will acquire the products. An efficacious retail company recognizes their market, the essential of considered location, and their customers. Competition in the retail...
4 pages (1004 words) Essay
Retail marketing analysis report: H&M
This is likely to continue as a future trend which builds sustainability into the promotional function for H&M. Competition is not nearly as skilled in creating advertising campaigns that have positive psychological and sociological outcomes with customer segments, which would require experiential knowledge that could take time for competitors to try to imitate.
12 pages (3012 words) Essay
Customer Relationship Marketing in Action within the Retail sector.
Quality of customer service is central to service marketing, which is possible through CRM. Quality of customer service can be enhanced when trust, commitment, communication, empathy and conflict handling are given importance in relationship building. These become important because relationship quality has significant influence on customer loyalty (Prasad & Aryasri, 2008). CRM is also about acquiring the right customer and not all customers. This is justified because 80 percent of sales are derived from 30 percent of the customers (Hawkes, 2003). Apart from identifying high value customers,...
4 pages (1004 words) Coursework
retail marketing Critical path analysis/Gantt chart
Based on the new product proposal; they have a number of concerns that requires careful planning. Some of the main concerns they have is limited time, damaged reputation, budget constraint, legal conditions, and finally the company do0e not have enough workforce to help them implement any of the projected plan. However, they have enough labour force to manufacture and assemble the required part. The project is only handled by three people from the management section of the organization due to their soft skill (Porter, 1987).
2 pages (502 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!