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Kellogg's Marketing Essay
Pages 4 (1004 words)
Marketing Table of Contents Marketing 1 Table of Contents 2 Question 1 3 Product, Sales and Marketing Orientation at Kellogg’s 3 Types of needs, wants and demands for Kellogg’s Customers 3 Question 2 4 Purpose of Market Research at Kellogg’s 4 Qualitative versus Quantitative Research 4 Primary and Secondary Data Sources for Kellogg’s 4 Question 3 5 Target Marketing Strategy 5 Basis for Market Segmentation (Special K Protein Milk Bar Chocolate) 6 Purposes, Requirements and Advantages of Customer Segmentation 6 References 8 Question 1 Product, Sales and Marketing Orientation at Kellogg’s The product strategy at Kellogg’s is largely based out of innovation in the product line.
The sales strategy is directly based on forecasting and predicting the future demand and supply for a particular product. Extensive research encompassing both primary and secondary research is used to forecast the demand for a particular product. The forecast is used to derive the sales strategy. This type of sales strategy helps in generating a realistic demand for the product and also enables better achievement of the sales targets. The market orientation of Kellogg’s is towards creating more value in the brand and establishes the brand as a formidable entity in the market. It also adopts a brand based product strategy that allows it to target multiple consumer segments (Wayle’s State University, n.d.) Types of needs, wants and demands for Kellogg’s Customers The demands as well as needs and wants for Kellogg’s consumers are constantly changing. ...
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