Marketing Challenges For Hotel Industry In Cyclades Islands.

Marketing Challenges For Hotel Industry In Cyclades Islands. Essay example
Masters
Essay
Marketing
Pages 20 (5020 words)
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The subject deals with the point of view of two broad streams of knowledge – economy, and, marketing, with a heavier inclination towards challenges in tourism marketing in general, and, towards the Cyclades Islands in particular. …

Introduction

”, and said, “Ask the average economist how a country can lift itself out of poverty, and the answer will be simple: Educate your populace, squelch inflation, open your economy to free trade and investment, and then sit back and watch gross domestic product soar” (businessweek.com, 1997). True to its assertions, it is not that simple. Many poor economies, especially those dependent on tourism have made a mistake in relation to this. Greece’ ascension to the EU could do no miracles, and now talk of leaving the Eurozone is back in the air, though the majority of Greeks do not approve this(Wall St. News, 2011).
As Theodore Levitt pointed out back in 1960 in his famous article Marketing Myopia, “Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others which are thought of as seasoned growth industries have actually stopped growing. In every case the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.”
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