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Design and Client Brief Report - Book Report/Review Example

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The last section cites the final words and concluding concepts. II. Background: UniStart Project 2012 According to Dabner and Swann (2006), a way to ensure an effective design outcome is a clear understanding of its purpose. (p88) This is true both for this designer and for the intended readers of this report. For the former, this consideration dictated the use of design elements such as fonts, colour scheme, images and layout, among others. For the latter, an understanding of the objective and a clear design objective would help in making sense of what the designer wanted to accomplish. The UniStart Project is an annual university event that aims to help students from disadvantaged high schools. The outreach program is designed to provide assistance to students in order to gain entry to the university. For this purpose, several information disseminations initiatives are being staged that involve 31 cluster high schools and 107 cluster primary schools. As outlined by the school, UniStart’s ultimate goal is to inform students that university is accessible to anyone, anywhere, anytime and to assist them to make informed career choices and access emotional and financial support during high school and at university. For the commissioned brochure, calendar, logo and a poster flyer design projects, the intended audience include: 1. High school students who are in year 7/8 in low socio-economic status; 2. Parents who are unfamiliar with university as an option for their children; 3. School officials such as teachers, guidance counselors and other staffs that are influential in the students’ and the parents’ decisions since they are capable of supporting and promoting choice for students. III. OUTLINE AND DESCRIPTION OF PROJECTS Brochure This is primarily intended for parents of high students. It informs them about the UniStart Project and about CQUniversity. Since the purpose is to inform, it is rich in content, with the layout and design elements tailored to highlight information being provided. Hence, design considerations are limited to thematic elements such as the colour scheme and proprietary images in order to break the monotony of the texts. I have chosen green and lighter shades of it as specified in the client brief. The images used depict students enjoying the university on the cover and the UniStart logo on the back cover. The design is simple and straightforward: The content is provided concisely, systematically and authoritatively. It includes descriptions of concepts and other elements that would make the content credible and persuasive. Three important information are clearly presented. The first is the introduction of the program. Next, the identification of the reader’s profile was provided, establishing the relationship. And, finally, the benefits were provided. The contact details are prominently placed in the cover as the brochure intends for parents to participate. All the design elements are expected to collectively entice parents to consider participating in addition to functioning as a standout resource that could easily be accessed. Calendar The calendar will be distributed to schools and their staffs, with the aim of reinforcing the UniStart Project. The calendar is a logical choice because it will be in use throughout the year and could not simply be discarded as in the case of a brochure. It does not easily outlive its usefulness. In addition, it is expected ...Show more
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DESIGN BRIEF: CQUniversity UniStart Project 2012 I. Introduction This report outlines the effects of the three design projects attached: brochure, calendar, logo and a poster flyer for CQUniversity in connection with the 2012 CQUniversity UniStart Project…
Design and Client Brief Report
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