Design and Client Brief Report

Design and Client Brief Report Book Report/Review example
Book Report/Review
Pages 6 (1506 words)
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DESIGN BRIEF: CQUniversity UniStart Project 2012 I. Introduction This report outlines the effects of the three design projects attached: brochure, calendar, logo and a poster flyer for CQUniversity in connection with the 2012 CQUniversity UniStart Project.


The last section cites the final words and concluding concepts. II. Background: UniStart Project 2012 According to Dabner and Swann (2006), a way to ensure an effective design outcome is a clear understanding of its purpose. (p88) This is true both for this designer and for the intended readers of this report. For the former, this consideration dictated the use of design elements such as fonts, colour scheme, images and layout, among others. For the latter, an understanding of the objective and a clear design objective would help in making sense of what the designer wanted to accomplish. The UniStart Project is an annual university event that aims to help students from disadvantaged high schools. The outreach program is designed to provide assistance to students in order to gain entry to the university. For this purpose, several information disseminations initiatives are being staged that involve 31 cluster high schools and 107 cluster primary schools. As outlined by the school, UniStart’s ultimate goal is to inform students that university is accessible to anyone, anywhere, anytime and to assist them to make informed career choices and access emotional and financial support during high school and at university. For the commissioned brochure, calendar, logo and a poster flyer design projects, the intended audience include: 1. ...
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