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The Management of Change - Essay Example

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The Management of Change

Change management is an approach which provides a way to transform the organization from present state to desired future state. It is one of the most significant aspects of management which can be regarded as an attempt to ensure that organizations react to the environmental factors in which it operates. Organization change can be implemented in various techniques, such as by altering the mission, strategy, operation, technology, and attitude or behaviour of personnel associated with an organization. It has often been argued that change occurs in an organization due to several forces such as nature of the workforce, economic conditions, competition, social trends, and world politics among others which either relates to the internal or external business environment. Change management is a concept which assists an organization to respond faster to the customer demands. The concept of change management can also be regarded as a theory which tends to motivate the employees of organization to accept the change and execute the organisational process in an effective and efficient manner. Therefore, it can be observed that organisational change management should begin with a systematic diagnosis of the present situation in order to determine both the need for change and the capability of change (Smith & Graetz, 2011).
General Motor Company
General Motors was established by William “Billy” Durant in the year 1908. In the year 1920s, with a substantial rise in the demand for automobile General Motors was positioned as a leader of global automobile industry. The company added various brands in its product line such as Chevrolet, Vauxhall, and Opel which in turn helped it to diversify its business all around the world. Chronologically, General Motors built a strong existence in emerging markets, especially in China and Brazil and accomplished its transformation into a solitary global economy. In the modern days, the company continued to grow with electric vehicle technology developing a series of hydrogen motorized fuel-cell notion and demonstration vehicles (General Motors Company, 2012). Nissan Motor Company The Nissan Motor Company was established in Yokohama City in the year 1933 by Yoshisuka Aikawa. Presently, Nissan maintains its prime objective to optimize product development and deliver extremely innovative technology to its worldwide customers. It is due to this reason that currently Nissan is recognized for its creation of innovative vehicles and service programs all over the world. The company produces multiple ranges of product brands such as Infiniti G, Infiniti G Coupe, Infiniti M and Infiniti EX among others. The products of the company are praised by customers all over the world with its high reliability in terms of quality and price which depicts that the company has been able to attain high level of satisfaction and brand loyalty in its current performances (Nissan Motor Company, 2012). Reasons for Change General Motor Company The General Motor had to ...Show more


This paper will aim at analysing and evaluating the strategies adopted by two real life organizations, i.e. General Motors and Nissan with the purpose of implementing change. Notably, these two companies attempted change management concept with a purpose to reduce its financial distress…
Author : kristin37
The Management of Change essay example
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