How Advertising has Changed the Perception of Women's Self-Esteem

How Advertising has Changed the Perception of Women
Masters
Essay
Marketing
Pages 40 (10040 words)
Download 0
How advertising has changed the perception of women’s self esteem Abstract The excessive emphasis on the virtues of a "perfect body" and its association with a positive self-image, as advocated by popular media has largely contributed to the rapid growth of the cosmetics industry in the western society…

Introduction

The same has however led to a serious alteration in women’s self-esteem, as they experience great pressure to cope and adapt to the world around them. This paper seeks to explore the physical and behavioral change in womens’ attitude brought about by the increasing popularity of cosmetics and surgery; the evolution of medical advertising; the trends and impact of advertisements in shaping women's perceptions of beauty and the ethical issues involved in advertising of such products. Table of Contents Sr. # Topic Pg. # 1. Introduction 3 2. Literature Review 4 2.1. Brief overview of the topic 5 2.2. Definition & Meaning of the terms and concepts used 6 2.3. Significance of the topic 7 2.4. The evolution of medical & cosmetics advertising 8 2.5. The relationship between cosmetics and perception of self-image 9 3 Advertising Research 10 3.1 Messages and appeals for using cosmetics 11 3.1.1. Perception of beauty in contemporary society 13 3.1.2. Body image: physical and mental health impact 16 3.2. Ethical Issues 19 3.2.1 Vulnerability of the target consumers 21 3.3. Influences of advertising in shaping the perception of women in society throughout history 23 4. Methodology 24 4.1. Research Methods & Strategy 24 4.2. Data Collection 27 4.3. Limitations of the study 30 5 Analysis & Discussion 32 5.1. Theoretical Perspectives 32 5.2. Data interpretation 36 5.3. ...
Download paper
Not exactly what you need?

Related papers

How sex in advertising has negative effects on societies perception of beauty.
Sex appeal is the “use of sexual themes that appeal to a person’s desire to be attractive,” according to the article “Advertising” in the 1999 World Book encyclopedia (Robertson, p.1) …
How does advertising treat convenience as necessity?
Abstract “Advertising has us chasing cars and clothes, working jobs we hate so we can buy stuff we don’t need” (College Times, 2008) We live in a world trounced by consumerism. The purpose of this paper is to emphasize how the advertising world grows enormously by consuming the very hands that feed it. Visually stunning and attractive advertisements leave a subliminal message to every person…
How Has the Global Political Environment Changed Over 2010?
“This revolution has shown the people of the world, not just in the Arab world, that peaceful change can come about and violence and extremism is not required in order to achieve democracy and freedom” (McCain cited in GlobalPost). The military rulers in Egypt planned to hold transparent democratic elections in a period of six months and thus reached, a series of desired constitutional…
Low Self Esteem and Luxury Marketing (Apple’s iPhone as a Luxury Product)
Brands like Louis Vuitton, Cartier, and Gucci have started investing in their marketing campaigns. While old brands continue to lead the market, new luxury brands have also emerged. One such luxury product includes Apple’s iPhone. …
how airlines company use Propaganda technique in Advertising
McGarry sees propaganda as undermining the will; Lopez & Thompson see it in the context of engagement. Others go further to equate propaganda with marketing dictatorship (Brady, 15). By clarifying and redefining the nature of propaganda in the modern context of advertising, it is possible to conceive of the ethical use of propaganda by a firm to market its product. Businesses that produce…
Effective Advertising
Because of various advert, businesses are able to interact with their customers, expand their influence in the populace, built their brand, and at the same time maintaining a healthy relationship with their customers (Walia, 2013). On the other hand, the way of advertising keeps on changing as the technology continues to advance. This is because changes in technology have prompted changes in…
How Advertising is influenced by Ethics?
According to a customer, advertising is a way by which marketers can demonstrate about their product and lure them to buy it. However, advertising is not mere a lure game. It goes beyond just showing what is there to be sold. It is a serious business, which might cost lives of customers if not ethically done. In this research paper, the focus was on exploring the influence of ethics in advertising…