Harley Davidson in Pursuit for Female Riders

Harley Davidson in Pursuit for Female Riders Essay example
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Harley Davidson in pursuit for female riders Contents Harley Davidson in pursuit for female riders 1 Contents 2 Executive Summary 3 Overview about the Company 3 Situation Analysis 3 Situation 3 Objectives 4 Marketing Strategy 4 Promotional Analysis 4 Recommendation 5 Bibliography 6 Executive Summary This project talks about one of the well known manufacturer of motorcycle bikes Harley Davidson.


The project talks about the objective of the event, the marketing strategy applied by the company to gain success in the market and stay ahead of its competitors and the promotional methods adopted by Harley Davidson in respect to the event. Recommendation to HD is not required as it has adopted all the necessary strategies needed to make an event a success and HD being a big brand, the brand names is enough for it to generate potential customers and create awareness. Overview about the Company Harley Davidson is a US based manufacturing company of motorcycles which was founded way back in 1903. Harley Davidson started with a mission to ride with every customer and apply with them the connection in each and every market the company serves in order to create a superior value for the stakeholders. The company’s vision is to fulfill the dreams of every biker on the road by providing them with extra ordinary bikes and with satisfied experience. Harley Davidson aims to fuel the passion for freedom in their customers and express individuality. Hardly Davidson provides an emotional connection with Harley Davidson bikes and other related products. ...
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