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Business to Business Marketing - Assignment Example

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Business to Business Marketing

The company under question Cloud Creative Solutions Ltd. is found to work more based on the tool of personal selling while reaching the goods and services produced to the customers. Other than focusing on personal selling alone the company can also render focus on a large number of other marketing communication tools while marketing its different services conducted in the marketing sphere. The different marketing communication tools consist of both traditional means and also other sophisticated modes which depend on the use of internet and digital media. Traditional tools of marketing communication consists of advertising activities on a media plane like use of magazines, newspapers and through other visual and audio modes like radio and television. Moreover advertisements made at various places through the use of billboards can also be used by the company. Cloud Creative Solutions can also market the range of services offered through pasting of advertisements on transport vehicles and in entertainment venues like cinema houses. Other forms of marketing communication tools used by retail companies are using different forms of signage both inside and outside the store to attract the attention of consumers. Again the company can work to sponsor large number of events like sports, entertainment and other arts and crafts activities to help gain the views of large number of people. This also helps in enhancing the social image of the company to the external world. The company can also focus on the generation of events like trade shows wherein the consumers get the enlarged view of the different products and services marketed by the company from time to time. Cloud Creative Solutions can also create huge customer hype through the rendering of discounts, promotional coupons, bonus and other price and economy packs to the consumers. The company can also engage in the generation of contests and other sweepstakes to encourage the consumers participate in such events in large numbers and thereby gain access and knowledge of the services rendered. Thus Cloud Creative Solutions can depend greatly on the above discussed marketing tools rather than depending greatly on public relations and personal selling to market the large sphere of marketing services. These marketing communication tools in total constitute the realm of promotional tools in the marketing activities of the company (Shimp, 2008, p.7-8). While analyzing the above marketing communication tools it can be inferred that the emergence of the internet would effectively help service marketing companies like Cloud Creative Solutions to gain the attention of large number of consumers both in local and international markets. Moreover through the help of internet marketing the companies can present to the customers lucrative websites containing a large array of information pertaining to the different products and services rendered and thus helps the consumers to make effective choices. Again the internet is used as an effective marketing communication tool in that it helps in the spreading of marketing messages of the company to users spread along international boundaries in a highly faster mode than that of other traditional marketing tools depending on digital and printed media. Further the use of mobile communication is also considered as an effective mode for marketing communi ...Show more


Business to Business Marketing Q.1. Other than personal selling, analyse the other marketing communication tools that CCS can use in order to win new business. Recommended which communication tools are likely to be the most productive. Justify your answer…
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