The company under question Cloud Creative Solutions Ltd. is found to work more based on the tool of personal selling while reaching the goods and services produced to the customers. Other than focusing on personal selling alone the company can also render focus on a large number of other marketing communication tools while marketing its different services conducted in the marketing sphere. The different marketing communication tools consist of both traditional means and also other sophisticated modes which depend on the use of internet and digital media. Traditional tools of marketing communication consists of advertising activities on a media plane like use of magazines, newspapers and through other visual and audio modes like radio and television. Moreover advertisements made at various places through the use of billboards can also be used by the company. Cloud Creative Solutions can also market the range of services offered through pasting of advertisements on transport vehicles and in entertainment venues like cinema houses. Other forms of marketing communication tools used by retail companies are using different forms of signage both inside and outside the store to attract the attention of consumers. Again the company can work to sponsor large number of events like sports, entertainment and other arts and crafts activities to help gain the views of large number of people. This also helps in enhancing the social image of the company to the external world. The company can also focus on the generation of events like trade shows wherein the consumers get the enlarged view of the different products and services marketed by the company from time to time. Cloud Creative Solutions can also create huge customer hype through the rendering of discounts, promotional coupons, bonus and other price and economy packs to the consumers. The company can also engage in the generation of contests and other sweepstakes to encourage the consumers participate in such events in large numbers and thereby gain access and knowledge of the services rendered. Thus Cloud Creative Solutions can depend greatly on the above discussed marketing tools rather than depending greatly on public relations and personal selling to market the large sphere of marketing services. These marketing communication tools in total constitute the realm of promotional tools in the marketing activities of the company (Shimp, 2008, p.7-8). While analyzing the above marketing communication tools it can be inferred that the emergence of the internet would effectively help service marketing companies like Cloud Creative Solutions to gain the attention of large number of consumers both in local and international markets. Moreover through the help of internet marketing the companies can present to the customers lucrative websites containing a large array of information pertaining to the different products and services rendered and thus helps the consumers to make effective choices. Again the internet is used as an effective marketing communication tool in that it helps in the spreading of marketing messages of the company to users spread along international boundaries in a highly faster mode than that of other traditional marketing tools depending on digital and printed media. Further the use of mobile communication is also considered as an effective mode for marketing communi
Business to Business Marketing Q.1. Other than personal selling, analyse the other marketing communication tools that CCS can use in order to win new business. Recommended which communication tools are likely to be the most productive. Justify your answer…
Introduction Kotler (2005) states that the term marketing is derived from the basic structure of a market; the latter is a place where exchange of commodities, goods, and services takes place while the former define the activities that take place in the market.
The numerous sectors of B2B marketing are middleman, producers, government along with non-profit organisations (INSEAD, 2012). There are quite less number of customers in B2B market and thus they demand dependable relationships and a high degree of service.
However business markets are much larger than the consumers market and the transaction that happens between organizations tends to have a greater impact on the economy as well as on the welfare of the people as compared to transactions which takes place between the business and consumers (Blythe & Zimmerman, 2005, p.
In today’s global economy firms such as CCS must look at new ways of expanding their business through business to business and client relationships by utilizing more cost effective ways of promoting their business. Peter and Sarah Wang, the partners of CCS, have been faced with turmoil of the economic recession and budget cuts.
retrieved on May 2, 2011, from http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1073791718&type=RESOURCES 15 Debra, 2007, ‘Marketing for B2B vs. B2C – Similar but Different’, Masterful Marketing, retrieved on May 2, 2011, from http://masterful-marketing.com/marketing-b2b-vs-b2c/ 15 Heathfield, S, M, 2011, The Bottom Line for Employee Retention’, the key employee Retention Factor, retrieved on May 2, 2011, from http://humanresources.about.com/od/retention/a/manager_role.htm 16 Johnson, E, 2011, ‘Managing a Sales Team 101’, retrieved on May 2, 2011, from http://sales.about.com/od/trainingasalesstaff/a/management101.htm 16 Laura, L, 2011, ‘Customer Relationships Are Key
eter and Harvey Blair, SPSL Ltd From: John Smith, XYZ Consulting Ltd Re: Business-to-Business Marketing Report 1.0 Introduction Saxon Plumbing Services London Ltd (SPSL) is a plumbing service providing company established in the year 2000. The business operations of the company are directed by two brothers who are Peter Blair and Harvey Blair.
It has been noticed that for years, the concept of logistics had been an issue of war affairs. History has recorded which shows that what people wanted were not available or produced in the place of its consumption. These goods were not accessible even when they had the urge to consume them.
When communicating the value of its services, Cloud Creative Solution’s (CCS) first and foremost point of focus must be on how it will benefit the clients. Sarah and Peter must ethically plan, communicate, and
late is to lower the percentage that is imposed on the clients advertising budget for example from the current 10-15% to 5-12% (Simon and Marx, 1982). Even though David and Angela prefer rigid pricing system, it is imperative for them to consider negotiating with their