We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Glo-Bus Company Analysis - Research Paper Example

Comments (0) Cite this document
Summary
This paper is about the Glo- Bus Company as a fully automated simulation where the team leaders are divided in teams to run a digital camera in a head to head competition with other companies, about the stratagy, strengths and weaknesses, threats and opportunities of this company…
Download paper
GRAB THE BEST PAPER
Glo-Bus Company Analysis
Read TextPreview

Extract of sample
Glo-Bus Company Analysis

The Glo- Bus Company is a fully automated simulation where the team leaders are divided in teams to run a digital camera in a head to head competition with other companies. It competes globally with other companies. The major challenge for this company in trying to craft and execute a competitive strategy which will result into a respected brand image, keeping their company in contention for global market leadership, and producing financial performance. This is measured by its earnings per share, stock price appreciation, credit rating and return on equity investment and this calls for a proper strategy. The Glo-Bus application was an intriguing and challenging venture starting in the simulation where the team leaders were positioned well with good strategy and strengths in the first years. Despite the challenges in the first years, it struggled to adapt to the increasingly changing market conditions. Eventually, it gained an insight which would help in its future strategy formation and execution efforts (John, 1997).
Strategy
As a co-management team, a plan of attack was formulated quickly to enable the company compete effectively with its competitors. A plan conference was then decided upon with all the managers of distinguished image. The company felt that this would be its most convenient opportunity for its team leaders to talk over its strategies which would help them come up with a plan of attack. This conference led to the birth of the company’s vision statement and I quote, “Distinguished imaging strives to be the global market leader in reliable technological and advanced digital cameras. We are focused on customer satisfaction on quality technological products and seeking to be the number one in the digital imaging technology” (John, 1997). By having this vision statement put in place, the team leaders worked with the notion of being unified in to a cohesive and coordinated effort. From a strategic perspective, they decided to offer quality products at a cheaper cost unlike the other companies. Its major goal was to use the best cost provider strategy in providing good to excellent product qualities but at a cheaper cost. This strategy has enabled the company compete with Beacon camera and Capture camera respectively in the sixth year. Its goal was to offer a quality entry level camera at a cheaper cost plus a higher quality multi feature camera at a reasonable price. This was only during that year alone but in the next year, the company would adapt a new strategy which included a combination of focused market niche differentiation and low cost strategy to be applied (John, 1997). Strength One of the quickest ways in trying to achieve the best cost strategy was to invest in a high quality workforce and major on the employee output. This was coupled with paying their employees at the high end of the pay scale and rewarding them in exchange for reaching a higher level of output. This was because with a higher input, it would definitely lead to improved product production and quality. Unlike its competitors, this would definitely be a plus to them hence compete effectively as can be seen in year seven. As a result of this logic, the company did not invest in the first three years in warranty periods as it expected the quality of the products to maintain lower quality claims. Therefore, in hindsight, the company might have missed a great opportunity in offering an extensive warranty programs at a lower claim rate due to the quality products. As a result of this, a corporate citizenship program was implemented by increasing the employee conditions and the community efforts in the following years respectively (Jennifer, 2000). As part of the initial product strategy, focus was on offering a strong number of camera models and concentration was initially on developing features of entry level cameras. This was definitely to offer a strong market share. A decision was made not to enter the multi feature ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Glo-Bus Company Analysis Research Paper Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.net/marketing/57242-glo-bus-company-analysis
(Glo-Bus Company Analysis Research Paper Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.net/marketing/57242-glo-bus-company-analysis.
“Glo-Bus Company Analysis Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.net/marketing/57242-glo-bus-company-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Toyota Company Analysis
Executive Summary Toyota Company has been a leading name in vehicle making for quite a lot of decades. Regardless of the nationalistic movement in the United States to “buy American”, the business has held its own, staying a leading and persistently developing company within the ‘corporate world of transportation.
21 Pages(5250 words)Research Paper
Company Strategy Analysis: Adidas
It is a collective theme usually undertaken by the entire organization in relation to the daily activities undertaken within the organization, with respect to the fulfillment of the aspired present and future goals.
3 Pages(750 words)Research Paper
Company Analysis Research Paper
Ford Motor Company, which was established in the year 1903 by Henry Ford in Detroit, meets the requirement. Ford Motor Company, is the second-largest automobile company, and represents $164 billion international business domain. This leading international company has 224,000 employees worldwide and has 90 plants globally.
5 Pages(1250 words)Research Paper
Conseco Company Analysis
The CNO financial group was incorporated in 1979 and began to start its operation in 1982. The CNO financial group changed the name to Conseco, Inc and became a public sector company. The company is engaged in providing service to more than 4 million people who belong to the middle income category of America.
7 Pages(1750 words)Research Paper
Emirates airlines company analysis
The company also has its interest on wholesaling and retailing of consumer goods, food and beverage services, and hotel and resort operations. In addition, the company offers services on visa processing, cargo support, freight forwarding and logistic, call center, sports, engineering, training services, risk management and security, and club services.
6 Pages(1500 words)Research Paper
Company analysis
They operate in America’s biggest 4G wireless network and give services in America most highly developed fiber-optic network. Additionally, they carry incorporated business solutions to consumers in almost one fifty countries, leading to 97 of Fortune 500.
10 Pages(2500 words)Research Paper
Company critical analysis - DHL
covered the new division DHL Airways which was based at San Francisco and operates along with DHL International of Brussels which is mainly concerned with the operations outside US. With time the company grew rapidly operating in over 200 countries with 110,000 employees and
6 Pages(1500 words)Research Paper
Economy Industry Company Analysis
He want to invest in a ten year stock, therefore a top down analysis of the Crown Company is conducted for this purpose. The economy of
6 Pages(1500 words)Research Paper
Company Analysis
The waitresses comprises of young women commonly referred as the ‘Hooter girls’ for their attractiveness and outfits. The girls’ outfits and attractiveness form a key component of the company’s image since the founders of the Hooters restaurant came up with
3 Pages(750 words)Research Paper
Company Analysis
The desire by the organization to reflect more accurately on the demographic diversity of United States population is another propelling factor too. The Strategic planning for diversity is a development which is
9 Pages(2250 words)Research Paper
Let us find you another Research Paper on topic Glo-Bus Company Analysis for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us