Glo-Bus Company Analysis

Glo-Bus Company Analysis Research Paper example
Ph.D.
Research Paper
Marketing
Pages 5 (1255 words)
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Running Head: Glo-Bus Company Analysis Name: Course Name: Course Instructor: Date: Abstract The Glo- Bus Company is a fully automated simulation where the team leaders are divided in teams to run a digital camera in a head to head competition with other companies…

Introduction

This is measured by its earnings per share, stock price appreciation, credit rating and return on equity investment and this calls for a proper strategy. The Glo-Bus application was an intriguing and challenging venture starting in the simulation where the team leaders were positioned well with good strategy and strengths in the first years. Despite the challenges in the first years, it struggled to adapt to the increasingly changing market conditions. Eventually, it gained an insight which would help in its future strategy formation and execution efforts (John, 1997). Strategy As a co-management team, a plan of attack was formulated quickly to enable the company compete effectively with its competitors. A plan conference was then decided upon with all the managers of distinguished image. The company felt that this would be its most convenient opportunity for its team leaders to talk over its strategies which would help them come up with a plan of attack. This conference led to the birth of the company’s vision statement and I quote, “Distinguished imaging strives to be the global market leader in reliable technological and advanced digital cameras. We are focused on customer satisfaction on quality technological products and seeking to be the number one in the digital imaging technology” (John, 1997). ...
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