Factors Influencing Customer Behavior - Assignment Example

Factors Influencing Behavior The culture of the consumer greatly affects the consumer’s behavior. This is because some cultures prohibit the use of some products. For example, some cultures view energy drinks as drugs, hence, a consumer from such a culture will not respond positively to the marketing attempts of the energy drink. Social factors such as social class also affect the consumer’s behavior. People from higher social classes will not wish to buy energy drink if it is being drunk by people from a lower class in society (Blythe 25).

Personal factors such as lifestyle and economic situation also affect consumer behavior. For example, a person who is in a bad financial situation will not be interested in an energy drink. Psychological factors include things like attitude and perception. For example, some people view energy drinks as unhealthy and unnatural hence such people will not be interested in the drink. As a marketer, it is my duty to take advantage of these influences to make sure the energy drink gets a lot of consumers.

I will do this by packaging the product in such a way it appeals to all social classes. This will ensure that all people from all social classes buy the drink. Considering the current economic times, I would also set the price of the energy drink to be as low as possible. This is to allow people to afford it as it is certain that many people are facing economic hardships at this time. Hence the energy drink will attract a lot of consumers while advertising the product I will also make sure that all details of the drink are included in the advertisement.

This includes sugar levels if any and advantages of the drink. This is to make sure that people understand the drink fully. This will help deal with the psychological perception people have about energy drinks.