StudentShare solutions
Triangle menu

Apple Marketing Analysis - Essay Example

Nobody downloaded yet

Extract of sample
Apple Marketing Analysis

1). Price; Apple being in a business that deals with technology and the advances that come with technology requires that it keeps up to date. But how will Apple keep up to date with changing technology and not escalate up its prices? As a marketing strategy, Apple has come up with pricing games which it has used to maintain a competitive edge in the business. To begin with, Apple has implemented the use of decoys. These are commodities presented in advance of the real commodity and their aim is to capture the attention of the consumer hence compelling the consumer to purchase commodities from Apple. An example is the iPod going for $399 yet Apple displays others being traded for $199 yet they do not exist, compelling the customer to purchase the $399 iPod (Kunz, 2010, p. 1). The other price marketing strategy utilized by Apple Company is the use of a reference range to market its commodities. This is aimed at showing the consumer the previous higher price and the current lower price that Apple is willing to sell the commodity. An example is that Apple can present an IPod at $100 and state it as 50% down from the previous $200. The consumer will find the current deal being offered by Apple better than the previous price and hence purchase the product from Apple instead of its competitors (Kunz, 2010, p. 1). Moreover, Apple uses bundle price as a marketing strategy as pertains to its prices. An example is a TV from Apple Company. It will be purchased for as low as $100, to play the TV, the customer will need to pay Apple through the purchase of a stereo, video and spares to use the TV (Kunz, 2010, p. 1). Product; Apple Company products change with the technological advancements since Apple Company has to keep at par with its competitors and provide the consumers with the latest technology. The current products which have been produced by Apple include: Apple TV, iPod, iPad, iPhone, iWork, iLife, Mac OS X, and iOS (Kunz, 2010, p. 1). Place; this entails the market niche of the company and especially where the company has its largest market share. Being based in the United State, Apple Company has expanded to involve other continents in the distribution of its products. It has been able to capture market in Africa, Asia, and America and also in the Middle East Europe. It has about 200 stores in the United States, Canada and the United Kingdom, in bid to achieve its objective of supplying technologically enhanced commodities to the global community (Kunz, 2010, p. 1). Promotion; Marketing is anchored in promotion of a Company’s products and services to its consumers. Apple Company has gone a great mile in promoting its products which it accomplishes by the use of advertising in the electronic medium. As earlier foretold in the goal of Apple Company, it works in collaboration with the consumer prior to the launching of a product like emphasized in the decoy pricing. This is aimed at stimulating the consumers to expect a new product from Apple Company (Kunz, 2010, p. 1). A11. Stakeholders Analysis Stakeholders in marketing strategy illustrate the entities to which the organization is accountable to as pertains to its performance: customer, competitors, company, and community (Abila, 2010, p. 1). Company; Apple Company is a multinational Company in the United States that was founded on 01, April 1976. It is a company that specializes in the provision of technologically enhanced facilities to the global community. This is through the introduction of software, hardware, digital ...Show more

Summary

Apple Marketing Analysis Institution’s name: Marketing Date Submitted: A1. Marketing Mix Analysis Marketing mix analysis entails the elaboration of the four Ps as pertains to marketing: Product, Price, Place, and Promotion…
Author : nmosciski
Apple Marketing Analysis essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Apple Marketing Analysis"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

The analysis of the marketing techniques employed by Apple for the increased popularity of the use of iPhone by the university students
The Apple iPhone was launched in 2007, taking the wireless communication industry into a revolution of their products through the introduction of Smartphone technologies. The Smartphone uses apps in order to extend the functionality of their products to create higher levels of the transmission of information to their clients.
29 pages (7250 words) Essay
Apple Marketing Strategy analysis
This paper presents brief report on the Strategic Marketing of Apple Inc. and gives detailed analysis of both the internal as well as external environments. The SWOT analysis of the company has been performed to find the internal and the external environmental situation of the company and Apple's Impact on Business.
10 pages (2500 words) Essay
Analysis of the Marketing Strategy of Apple Inc: 1997 2011
Apple leads the industry with its ability to control the markets through innovations. Apple Inc is one of the world's largest technology companies with its headquarters in Silicon Valley reported profits of $1.67 billion. Amongst the competitors of Apple who reported losses was Microsoft which reported a very low profit margin.
10 pages (2500 words) Essay
Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Dell
Market review about the laptop market along with the market review of Apple and Dell has been provided to determine the value of each brand. The literature review talks about the research done on marketing communication strategy and integrated communication mix followed with an analysis and discussion on the same.
11 pages (2750 words) Essay
Marketing principles: Apple Inc
The company selected for the paper is Apple Inc. The demonstration of the marketing principle and the concepts is done in the paper in four parts named as tasks. Task one presents the definitions of marketing and explains the marketing processes and concepts of Apple Inc.
11 pages (2750 words) Essay
Apple Inc. Business Analysis
The paper explains the strategies the company is using, or it used to address the changing economics, and the tactics the company used to ensure successful implementation of business strategies and achievement of strategic goals. The role of human resource management in the achievement of business goals of a company are also expounded in detail.
6 pages (1500 words) Essay
Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Your Chosen Compe
This concept emphasizes upon the harmonizing of different marketing channels and utilizing them in order to penetrate the minds of consumers. Major components of Integrated Marketing Communications include personal selling, direct marketing, advertising, public relations, publicity etc.
9 pages (2250 words) Essay
Apple SWOT analysis
This section analysis Apple’s current mission statement, its strengths compared to its competitors, and its segmentation, targeting and positioning of market strategy. Mission Statement According to Besanko et al (2009), the current Apple’s mission statement explains the company initiated the personal computer revolution in the 1970s, marked by the launching of Apple II, after which Apple modified and reinvented the personal computer in the 80s marked by the launch of Macintosh.
4 pages (1000 words) Essay
Apple Analysis
From being a firm focused on the manufacturing of personal computers, Apple has emerged to be a company that is credited with the manufacturing of many famous products like iPhone, iPad and iPod. Technological competitiveness and R&D have always stood to be the bulwarks that supported this immensely versatile company.
10 pages (2500 words) Essay
Apple Computers Marketing Channels
This paper is for one of the best selling company Apple, which provide the brief description of its each and every product. Along with this there is a deep insight of the situation analysis, the target market, all the marketing objectives and also the marketing strategies that have also been used and along with this the process of monitoring, controlling and the process of forecasting strategies.
8 pages (2000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment