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Nordstrom / Disney Case Study - Assignment Example

Obviously, Disney’s main target markets are kids. However, the company caters not only the kids but the whole family, as well. Disney believes that adults used to be kids at one point in their lives (Bui, 2012). Second, strategy that Disney used according to Bui (2012) is to know and understand the market. Disney makes a connection to its core consumers so that the company can build a relationship to them. In that way, Disney can provide their core consumers different products and services to their own preference and satisfaction. Hence, it connects to the next strategy which is product strategy. In product strategy, Disney connects to its core consumers in a way that their products are “based on delighting the customer” (Bui, 2012). Since Disney has many business segments, Disney caters their core consumers by innovating and continual modernity in their products and services to provide better quality to their target consumers while attracting new customers. In addition, Disney uses effective marketing and promotion strategy to build loyalty to their consumers like social media and conventional media (Bui, 2012). Lastly, Disney’s best way to connect to its core consumers is through expansion (Bui, 2012). Since Disney always looking towards expanding their business in different segments, it also expands their market. As what Bui (2012) said “Disney is a master at building synergy between its businesses.”
Disney has always been into exploring new ways in giving their market the quality and satisfaction that they are looking for. Expanding the Disney brand in new ways is not a surprise for this company. Though these expansions provide risks, there are also benefits that the company can have. According to Nahid (2012), the benefits of expanding Disney brand in new ways can attract and gain more customers, increase business’ revenue, develop new process, globalization, and provide quick service delivery to the customers because of the ...Show more
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These strategies are considered to be the best for Disney to cater its market in any possible way. For many years, Disney has been one of the largest companies which have many business segments…
Nordstrom / Disney Case Study
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