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Marketing strategy and activities of an organisation - Assignment Example
Author : valentine18
Pages 18 (4518 words)
This research aims to evaluate and present elements of marketing process such as product, price, place and promotion. This essay also explores the benefits and costs of marketing orientation of BT and macro and micro environmental factor influencing marketing decisions. …
The paper throws light on the term ‘marketing’ as the activity or philosophy utilised to offer products or services in order to satisfy customers’ needs or wants. Marketing is a process of producing assorted appealing experiences that connect with varied populace and generate the desire of distributing with others. Marketing includes proper planning, scheduling and executing ideas essential for the enhancement of organisational profit margin as well as brand image. According to Kotler & et. al. marketing is referred as the discipline and the talent of investigating, generating, and conveying value in order to assure the needs and the demands of target market with specific returns. Along with these, marketing also helps to identify the unfulfilled wants and requirements. However, digital media also plays a vital role in the process of marketing as it enhances the relationship between customer and marketer. Hence, it can be depicted that marketing is a human action intended for pleasing the needs and wants through the process of replacement. In this era of globalisation, marketing is one of the essential techniques utilised by organisations in order to sustain in this competitive market in the long run. This is due to the fact that marketing develops a bond in between organisations and their clients. In order to maintain the steadiness of demands of varied products or services to sustain in the market, marketing process is highly essential for an organisation. Marketing process involves investigating the needs and the wants of the target customers. ...