This forms a bigger opening for them to fill and thus, the advent of more and more different kinds of goods and services has become more of a commonality. Every consumer has some kind of expectation regarding a certain commodity or service; this is because of many reasons, the chief one being the kind of advertising and branding that the product is subject to prior to its sale, attracting the consumer towards it in the first place. In this manner, people begin to want certain things and end up saving for them. After the purchase thus, if the product ends up not suiting their needs, it forms a void and unhappiness with respect to their purchase. The product thus loses its goodwill eventually as well. The objective of this paper is to underline two incidents regarding a good and a bad choice of purchase during the last year and comprehending the gap analysis of the companies with respect to the same in order to understand the discrepancies faced with the usage of the product. During the last year, a memorable product that I purchased was the iPhone 4; this phone had been released after a heavy bout of advertising and proclamations, over various sources of media and networking. Most people were excited about the launch of the iPhone because of the high class that it possessed. ...
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