Consumerism - Essay Example

Only on StudentShare

Extract of sample
Consumerism

This forms a bigger opening for them to fill and thus, the advent of more and more different kinds of goods and services has become more of a commonality. Every consumer has some kind of expectation regarding a certain commodity or service; this is because of many reasons, the chief one being the kind of advertising and branding that the product is subject to prior to its sale, attracting the consumer towards it in the first place. In this manner, people begin to want certain things and end up saving for them. After the purchase thus, if the product ends up not suiting their needs, it forms a void and unhappiness with respect to their purchase. The product thus loses its goodwill eventually as well. The objective of this paper is to underline two incidents regarding a good and a bad choice of purchase during the last year and comprehending the gap analysis of the companies with respect to the same in order to understand the discrepancies faced with the usage of the product. During the last year, a memorable product that I purchased was the iPhone 4; this phone had been released after a heavy bout of advertising and proclamations, over various sources of media and networking. Most people were excited about the launch of the iPhone because of the high class that it possessed. ...Show more

Summary

Consumerism is rampant in the world today as the needs and desires of the people have gone on increasing as compared to the past. Today, entrepreneurs look at how they may be able to create a need for an individual rather than addressing the needs that people already have. …
Author : ilanader
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumerism"
with a personal 20% discount.
Grab the best paper

Related Essays

Consumer culture
On the other hand materialism is the significance that a customer attaches to a specific good or service and it is characterized with satisfaction and dissatisfaction. Consumer culture assumes both consumerism and materialism therefore it can be defined as the social nature or lifestyle of customers and consumers where buying and spending is not only a predominant activity but also vital and significant to social organization, this implies that there is mediation between consumer material resources and meaningful ways of life as well as lifestyle culture and consumer social resources through a given market (Lury 2011).
12 pages (3000 words) Essay
Electronic advertising.
The document will consider information that have been researched upon in the field of marketing specifically in the area of electronic advertising. Theoretical framework This study has its base around the theory of Bagwell,2007 who had a comprehensive study on the implications of advertising on the marketing dynamics.
10 pages (2500 words) Literature review
How does advertising treat convenience as necessity?
The problem is that most of the advertising messages kindle the consumers to consider the object advertised as an absolute necessity. The three main points covered in the essay are the enormous growth of the Arab media, the amount spend for advertising in the Middle East every year and the cultural influences of the ads on the citizens.
21 pages (5250 words) Research Paper
The Concept and Process of Marketing (Coca-Cola case)
Customer retention Customer retention involves strategies to ensure that customers of a company’s product continue using the product for a long time. This can be done through making the customer satisfied, and offering the products they want. Coca-Cola maintains its customers by maintaining a good relationship with them, and devising ways to reward faithful customers.
11 pages (2750 words) Essay
Advertising in Newspapers
Newspapers are everyday publications that contain a variety of information meant to educate, inform and advertise certain products or services. They contain current information about various sociological, physical, political and economical aspects. Print media is the ultimate channel of communication used by newspapers in advertising.
3 pages (750 words) Research Paper
Extended Self and Consumerism
In the article by Belk it is evident that all our desires and possessions can be correlated with our beliefs, wants, and inner desires.  Thus, we can say that we shape our identities with respect to those objects we have or want to possess. There are some basic categories, which people have and they can divide their possessions with respect to these categories.
6 pages (1500 words) Essay
Negative Effects of Advertising on American Youth
From the past decades, technology has advanced at a rapid pace, and today, the technology cannot be compared to that of the past decades, it terms of efficiency and complexity.Technology is useful in various spheres in the world, including the business sphere.
3 pages (750 words) Essay
Marketing and choice
Marketing strategies have the basic aim of reaching the customer and convincing him to buy the product. For many of the businesses, consumer behaviors and decisions are the sole factor on which successful marketing strategies are made (Lantos, 2010, p. 163); however this is not always true.
7 pages (1750 words) Essay
B2B and Reseller Markets
However, the business of Airslash is quite small and faces immense business market competition with other global players namely DHL, Federal
6 pages (1500 words) Coursework
Marketing report
7). These brands have a capability of generating annual retail sales of approximately ninety eight billion dollars (Kendra et.al, 2010, p. 1). Pepsi Company main brands include; Quaker, Tropicana, Gatorade,
7 pages (1750 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT