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Essay sample - Marketing Communications of Facebook
Pages 6 (1506 words)
The development of effective marketing strategies can be a challenging task, especially when referring to highly competitive industries. Social networking is a rather recent activity, compared to other market sectors…
However, in many cases marketing initiatives fail in achieving the goals set. The reasons are many; failures in planning and monitoring the relevant processes have been found to negatively influence marketing plans worldwide. On the other hand, when a firm operates in a highly competitive industry, the challenges for marketers are increased. Firms that are already well known in the market are more capable of preparing effective marketing schemes. Such case is Facebook. The particular social networking site has become quite popular within a short period of time. In this case it was not only the fact that the site was the first of such kind that entered the global market. Indeed, through the years other sites, with similar features appeared; still, Facebook remained the key competitor of its sector. Its marketing practices had a key role in this success. The marketing communications of Facebook are analyzed below using appropriate theoretical models and theories. ...
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