By transferring knowledge and gaining perspective a company can strengthen its position as an international firm and increase its competitive advantage all over the globe (Czinkota and Ronkainen, 2007 p 21-23). The process of development, executing the commencement, pricing, promotion and distribution of ideas, goods and services all over the globe, anywhere in the world, to create exchanges that can suit and satisfy the organisational objectives is called the concept of international marketing. Through effective marketing a company can expand its operations anywhere in the world (Srinivasan, 2005 p 3-5). The company would follow the concept of BRIC and would incorporate theories related to these advancing economies. It would also put forward as to if the business is business to business (B2B) or business to consumer). Selected Product The product introduced is Dinner in the Sky. This unique idea will take the experience of dining to a whole new level. The restaurant itself will be suspended on cables and the customers will enjoy their food literally in sky. The mission of the restaurant is not only to concentrate on the food quality but also to have an environment providing well-organised and friendly entertainment and to ensure maximum level of customer satisfaction at the Dinner in the Sky. Dinner in the Sky has its head office in Guildford UK. Each event will be available for a session of 8 hours which can be planned and personalised according to the customer’s requirements. The service provides the accommodation capacity of 350 people per session. The beauty of this service is that it can be arranged anywhere as long as the venue provides support for the restaurant structure. The main purpose of the service is to provide exclusivity and unique enjoyment with utmost measures of safety (Dinnerinthesky.com). After the initial response provided by the market it is the intention to provide various other services through this service as well, like organising events related to marriage or showbiz activities. This service is currently being provided in more than 15 countries and through this service the advertisements promoted by the company are providing many other organisations benefits as well. Country and Market Segment Selection The opportunity of growing the business globally is always a value addition to the shareholder’s equity, but for that purpose it is essential that the decisions relating to global expansion should be made carefully. Just selecting the market segment is not everything, it has to be ensured that that market segment will also generate profits for the company that would in turn increase the value of the investments for the shareholders of the company. The target for the launch of this service after being launched successfully in more than 15 countries is India. India is counted as one of the growing economies
Cite this document
(“Export in Pakistan from the UK Essay Example | Topics and Well Written Essays - 3250 words”, n.d.)
Retrieved from https://studentshare.net/marketing/57586-international-marketing-plan-addressed-to-your
(Export in Pakistan from the UK Essay Example | Topics and Well Written Essays - 3250 Words)
“Export in Pakistan from the UK Essay Example | Topics and Well Written Essays - 3250 Words”, n.d. https://studentshare.net/marketing/57586-international-marketing-plan-addressed-to-your.
Cited: 0 times
Dinner in the Sky Export in Pakistan from the UK Mahdi Al-Nawab 14/03/12 Written For Stephen O’Regan Table of Contents Introduction 3 Selected Product 3 Country and Market Segment Selection 4 Business and Marketing Objectives 9 Entry Mode Selection 9 International Marketing Mix 13 International Marketing Budget 17 Recommendations 18 Conclusions 19 Bibliography 20 Appendices 22 Appendix I: BCG Matrix 22 Appendix II: Product Life Cycle 23 Appendix III: Marketing Budget 24 International Marketing Plan Introduction To prosper in a world of changes where every entity is under the influence of unpredicted opportunities, firms need to adapt and develop active responses to gain these opportunities …
The first issue an exporting firm needs to look into is whether the product it wishes to export has certain unique selling points or not as that is the only sure shot technique of sustained success in foreign markets. This is more so since technological advances have made advent of substitutes almost a routine affair.
Dinner in the Sky. Export in Pakistan from the UK. Dinner in the Sky is a restaurant with its head office in Guildford UK. It presents a unique idea and experience of taking its diners literally to the sky. The restaurant itself if suspended by cables which are operated by cranes on the ground.
With global economies flourishing, the banking sector flourished in direct proportion – both in terms of consumer as well as corporate lending. However, the sub-prime crisis that jolted the western economies around 2007-08, brought about a huge crash in the banking sector primarily in Europe and America (Chossudovsky and Marshall, 2010).
Pakistan consisted of two wings, East and West Pakistan, East Pakistan was made up of Bangladesh which was separated from West Pakistan from almost one thousand miles and West Pakistan consisted of Punjab, Baluchistan, North West Frontier Province and Sindh.
Uranium Export of Australia
If these problems are not immediately addressed, the world will fall down on its knees. It's even possible that Armageddon is just years away as the resulting desperation will force deeply affected countries to resort to destructive war out of greed or because of instincts for self-preservation.
The river Indus flows in this country and this river has witnessed sseveral ancient cultures and several of the earliest civilizations such as Mehrgrah, Mohenjodaro, and Harrapa. Not only that but historic routes intertwine in and out of his region. In fact one of the most popular routes this country is home to is the Silk Road.
The export goods and services are generally targeted for the foreign consumers, and these goods or services are provided by the domestic producers. In simple terms, export is the marketing of goods and services produced in one country into another country.
In addition, these set of rules are quiet strict and bit different from other forms of rules and laws followed by others. Islam is the religion whose sprit is social. It does not prescribe individual salvation but rather strive for salvation by serving the
The author claims, that according to data from the SIPRI Arms Transfers, volume of arms exported from China, as regard conventional weapons, increased by 162 % from 2003 to 2012, while its share in the total volume of arms exports globally rose from 2% to 5 % during the same period. China ranked as the fifth largest exporter of conventional arms.
A number of events have led the major changes for ICT sector in UK for last three decades. These changes have occurred from external as well as internal events. The British Telecom, Cable and Wireless were
7 pages (1750 words)Essay
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Essay on topic Export in Pakistan from the UK for FREE!