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Essay sample - Export in Pakistan from the UK
Pages 13 (3263 words)
Dinner in the Sky Export in Pakistan from the UK Mahdi Al-Nawab 14/03/12 Written For Stephen O’Regan Table of Contents Introduction 3 Selected Product 3 Country and Market Segment Selection 4 Business and Marketing Objectives 9 Entry Mode Selection 9 International Marketing Mix 13 International Marketing Budget 17 Recommendations 18 Conclusions 19 Bibliography 20 Appendices 22 Appendix I: BCG Matrix 22 Appendix II: Product Life Cycle 23 Appendix III: Marketing Budget 24 International Marketing Plan Introduction To prosper in a world of changes where every entity is under the influence of unpredicted opportunities, firms need to adapt and develop active responses to gain these opportunities …
By transferring knowledge and gaining perspective a company can strengthen its position as an international firm and increase its competitive advantage all over the globe (Czinkota and Ronkainen, 2007 p 21-23). The process of development, executing the commencement, pricing, promotion and distribution of ideas, goods and services all over the globe, anywhere in the world, to create exchanges that can suit and satisfy the organisational objectives is called the concept of international marketing. Through effective marketing a company can expand its operations anywhere in the world (Srinivasan, 2005 p 3-5). The company would follow the concept of BRIC and would incorporate theories related to these advancing economies. It would also put forward as to if the business is business to business (B2B) or business to consumer). Selected Product The product introduced is Dinner in the Sky. This unique idea will take the experience of dining to a whole new level. ...
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