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Export in Pakistan from the UK - Essay Example

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Export in Pakistan from the UK

By transferring knowledge and gaining perspective a company can strengthen its position as an international firm and increase its competitive advantage all over the globe (Czinkota and Ronkainen, 2007 p 21-23). The process of development, executing the commencement, pricing, promotion and distribution of ideas, goods and services all over the globe, anywhere in the world, to create exchanges that can suit and satisfy the organisational objectives is called the concept of international marketing. Through effective marketing a company can expand its operations anywhere in the world (Srinivasan, 2005 p 3-5). The company would follow the concept of BRIC and would incorporate theories related to these advancing economies. It would also put forward as to if the business is business to business (B2B) or business to consumer). Selected Product The product introduced is Dinner in the Sky. This unique idea will take the experience of dining to a whole new level. The restaurant itself will be suspended on cables and the customers will enjoy their food literally in sky. The mission of the restaurant is not only to concentrate on the food quality but also to have an environment providing well-organised and friendly entertainment and to ensure maximum level of customer satisfaction at the Dinner in the Sky. Dinner in the Sky has its head office in Guildford UK. Each event will be available for a session of 8 hours which can be planned and personalised according to the customer’s requirements. The service provides the accommodation capacity of 350 people per session. The beauty of this service is that it can be arranged anywhere as long as the venue provides support for the restaurant structure. The main purpose of the service is to provide exclusivity and unique enjoyment with utmost measures of safety (Dinnerinthesky.com). After the initial response provided by the market it is the intention to provide various other services through this service as well, like organising events related to marriage or showbiz activities. This service is currently being provided in more than 15 countries and through this service the advertisements promoted by the company are providing many other organisations benefits as well. Country and Market Segment Selection The opportunity of growing the business globally is always a value addition to the shareholder’s equity, but for that purpose it is essential that the decisions relating to global expansion should be made carefully. Just selecting the market segment is not everything, it has to be ensured that that market segment will also generate profits for the company that would in turn increase the value of the investments for the shareholders of the company. The target for the launch of this service after being launched successfully in more than 15 countries is India. India is counted as one of the growing economies ...Show more
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Summary

Dinner in the Sky Export in Pakistan from the UK Mahdi Al-Nawab 14/03/12 Written For Stephen O’Regan Table of Contents Introduction 3 Selected Product 3 Country and Market Segment Selection 4 Business and Marketing Objectives 9 Entry Mode Selection 9 International Marketing Mix 13 International Marketing Budget 17 Recommendations 18 Conclusions 19 Bibliography 20 Appendices 22 Appendix I: BCG Matrix 22 Appendix II: Product Life Cycle 23 Appendix III: Marketing Budget 24 International Marketing Plan Introduction To prosper in a world of changes where every entity is under the influence of unpredicted opportunities, firms need to adapt and develop active responses to gain these opportunities …
Export in Pakistan from the UK
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