E-commerce sales in the United States

E-commerce sales in the United States Assignment example
Undergraduate
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Marketing
Pages 3 (753 words)
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Retail E-commerce Spending Totals $161.5 Billion in 2011 Forbes - http:/www.forbes.com/sites/anthonydemarco/2012/02/06/retail-e-commerce-spending-totals-161-5-billion-in-2011/ Anthony DeMarco – February 6, 2012 E-commerce sales in the United States have been growing steadily during the last couple of years…

Introduction

The U.S. hit an all time high in 2011 with e-commerce sales of $161.5 billion. The trend in digital sales is extremely positive. It seems as if U.S. customers have become more accustomed to using the internet for their shopping needs. Shopping online has many benefits including flexibility, zero commuting costs, and lower prices. One of the factors that the author of the article identified as being critical to the rise of e-commerce sales is the uncertainty of the economy. During harsh times consumers are looking for low prices and convenience. The proliferation of websites that offer goods for sale in many categories provides internet shoppers with the ability to compare prices in order to find the best bargains. Another benefit of online shopping is that it saves people valuable time. During 2011 some of the top online product categories were digital content & subscriptions, jewelry & watches, consumer electronics, toys & hobbies, and computer software (DeMarco). Each of these categories grew by over 18% in comparison with the previous year. During the calendar year ten days surpassed the $1 billion sales mark. The table below illustrates the top selling days during 2011. ...
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