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Global Marketing Strategy and Practice
Pages 7 (1757 words)
Content Topic Page number Overview of the organization 2 Process for the selection of the chosen market: 3 Analysis of the market in China for international expansion 4 Background of the chosen market: 7 Competitor analysis of the chosen market 7 Strategic options available to the organization for the international market: 10 Conclusion 12 Bibliography 13 Global marketing Strategy The paper studies the global expansion strategy of Buffalo Wild Wings in the probable market of India, Japan and China.
It was founded in the year 1981 in the city of New York (Buffalo Wild Wings, Inc, n. d). Within 2009, the restaurant spread across 652 locations. The organization recently changed the headquarter form Cincinnati to Minneapolis (Buffalo Wild Wings, n. d). The most famous products of the organization are Buffalo wings and various sauces. The organization is popular all over the world as BW3 (Company history, n. d). Over the years, the organization have increased the variety of products with the introduction of more than dozen unique dipping sauces which are served with the special Buffalo style chicken wings. Besides specializing on the Buffalo wings, the restaurant chains have included various appetizers, burgers salads, desserts and refreshment in their menu (menus, n. d). More than 250 units of the restaurant are directly under the operation of the organization and the rest are operated by the franchisees (Franchise info, n. d). ...
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