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Select a company or a product and evaluate an export marketing (US market) opportunity for them - Assignment Example

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Select a company or a product and evaluate an export marketing (US market) opportunity for them

It can be said that in order to meet the growing amount of diverse needs of the customers, the setting up of global trade processes is very essential. It can be said that global trade is important as it helps in satisfying the needs of the customer while generating strategic benefits for the firms (Seyoum, 2000, p. 7)
Discussing in details about the requirements of this project, it can be said that the current focus is to develop an intensive evaluation for the opportunity related to exporting for a particular product. For this assignment, the product that is being selected is the UK based product Lucozade. While introducing the product Lucozade, it has to be mentioned that it is an energy drink, which promises to meet the varying calorie requirements of athletes, sports professional as well as fitness conscious individuals. The project focuses on identifying the opportunity related to attaining business growth by entering a new overseas market like the United States. So, it can be said that the main motive of the project is to identify the export opportunity of Lucozade from the UK to the US.
In the times of increased economic uncertainty as well as various other macroeconomic challenges in various corners of the world, it is highly interesting to mention that the market demand for energy drink products is growing various developed as well as developing markets. As of the recent times, the energy drinks is considered as a growing sub category of soft drinks in various global markets because of the increased focus of masses around the world to lead a healthy and fit life. It has been estimated that the global health drinks market is estimated to attain a growth rate of around 35% by the year 2016 (Russell, 2012). As per market based region specific forecasts, it has also been found that the markets of Asia, North America and West Europe are expected to grow the most ...Show more

Summary

The high level of technological developments along with a high rate of internet powered connectivity penetration in various corners of the globe has transformed the markets and economies…
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