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Apple Inc. Business Analysis - Essay Example
Author : zackeryhartmann
Pages 4 (1004 words)
Apple, Inc. Business Analysis Introduction Under consideration is the organization Apple, Inc. Apple, Inc. will be examined for potential purchase and inclusion for the mutual fund. Apple’s history is well understood. Once a thriving technology company, the organization went through a period of hardship after firing company founder and CEO Steve Jobs…
The organization’s current strengths are multi-varied. Perhaps Apple’s greatest current strength is its competitive advantages. From the earliest incarnations of Apple Computer the company sought to carve out a competitive advantage through horizontal and vertical integration that restricted external product licensing ("Apple computer, inc.," 2011). Today among Apple’s strongest products are the iPhone, iPod, iPad, and the Mac book. These elements have a strong presence in everyday recreation uses, artistic practices, and education. In addition, they are supported by Apple’s globally strong brand. Another prominent advantage is Apple’s attention to design elements. Building products from the ground up allows Apple to implement innovative design elements that create a loyal customer base. One considers the iMac released in 1998 with its eggshell design as prominently implementing this technique ("Apple computer, inc.," 2011). This design advantage also extends into Apple’s image. Apple, Inc. increasingly cultivates an image that presents itself as the alternative choice to mainstream computer producers. This has allowed Apple to become a cultural force resulting in significant market advantage. ...