The successes in advertising products rely on the producers’ understanding of the characteristics of the majority of the population that would be watching or hearing the advertisement. Depending on the prevailing culture of the people, themes used in advertisements could…
Societies with a collectivist culture also shares the same ideals, especially since people in a collectivist culture pay particular attention to the relationship between certain objects, such as developing their trust in the brand depending on the overall reputation of the parent company and how their products contain the values and characteristics they promote (113). The idea of standing out is rather unheard of in feminist and collectivist cultures.
On the other hand, highly-individualistic and masculine cultures are much more impacted by humorous and unruly advertisements, and this is mainly due to the common belief of having the need to belong to the strongest, and the desire to rise above everyone else, as well as wanting to shape all individuals into the same winning image (79). Brands become separate entities that are relatively detached from the parent company, and each brand competes for the top of the product category, which is a characteristic that every person can relate to, especially those wanting to be recognized as the best. Also, because there is much more importance in standing out rather than blending in, thus using strong and hard approaches in advertising and directly going straight to the point works far better in masculine and individualist cultures than subtlety and modesty (82). Thus it is more effective to show individual strengths than to elucidate on the ...
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Analysis Based on Competition 13 Financial Highlights 13 Recommendations based on the Analysis 13 References 15 Unilever Unilever is observed to be one of the world’s largest Fast-Moving-Consumer-Goods Company with Head Quarters based in both United Kingdom and Rotterdam in Netherlands.
leader and laggard from the three organizations, I will carry out an assessment of each company based on their profitability, risk management, and investors’ confidence. This will entail assessing the company’s operating performance to know if it is applying its assets in an
However, leadership and management must get along because they are essentially linked and any effort to separate the two is likely to cause more problems. Useful leaders and managers are required by organization for the smooth running of firms.
The group activity involved discussing either for or against the notion that 24x7 email communication should be practised in an organization. The group members are also supposed to justify their statement with sufficient evidences from relevant articles and facts.
This model helped me to analyze the case study on Molex. Firms like Molex implement different forms of strategies in order to remain competitive in the market place. In factor conditions of Porter’s diamond model, human
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