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Integrated Marketing Communcations and Customer Satisfaction Strategy
Pages 4 (1004 words)
1) Discuss the company’s advertising strategy and how it aligns with its marketing goals. The marketing goals of 360UP are to establish a strong brand value that will enable the company to optimize the profitability of the firm. The use of a branding strategy can be an effective tool to create brand loyalty.
The advertising strategy of the company will reflect the company’s mission to improve product and service offerings and make these products and services readily available. Advertising is critical for the company to let the general public know about the existence of the company. Customer awareness is a very important element of any advertising campaign (Knoll, 2012). The advertising initiatives of 360UP are going to help the company reach its marketing goals because more potential customers are going to realize of the existence of the firm’s products and services. “The value of advertising is based primarily on the number of potential customers that it reaches” (Meyer & Hester, 2003). The use of mass marketing campaigns can be effective at increasing the customer reach of the company. 2) Discuss how the effectiveness of the advertising will be measured. An advertising campaign is good if it is effective at accomplishing the company’s goals. 360UP is the firm that is starting out in the market, thus advertising is critical to the success of the company. The organization will use various methods to determine the effectiveness of its advertising efforts. A simple way to measure how effective advertising has been towards the bottom line of a company is by determining if the sales of the company increased as a consequence of its marketing efforts. ...
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