Got a tricky question? Receive an answer from students like you! Try us!

Marketing Management - Essay Example

Only on StudentShare
Masters
Essay
Marketing
Pages 6 (1506 words)

Summary

Marketing Management Table of Contents Introduction 3 Marketing Mix Analysis 3 Product 3 Price 4 Place 4 Promotions 5 Stakeholders Analysis 5 Customers 5 Competitors 6 Company 6 Community 6 Brand & Positioning Analysis 7 Conclusion 9 References 10 Bibliography 11 Introduction The era of globalization has not only opened up new vistas for business organizations but has also created a high competition in the business markets with organizations reaching out to every market where opportunities are available…

Extract of sample
Marketing Management

It is also very important to analyze the consumer behavior of the target market audience so as to have an idea about the needs and wants of the consumers. This is important as it defines the positioning of the brand which is very critical to the success of the company (Bolles, 2002:10). The present study will analyze the marketing mix as well as brand positioning strategies of Nike so as to have a practical understanding of the importance of these aspects. Marketing Mix Analysis The elements of marketing mix include the aspects of Product, Price, Place and Promotions (Winston, 1984:27). The marketing mix analysis of Nike is presented below: Product Nike caters to the footwear and related accessories market and has operations across the globe. Nike has a wide product portfolio that encompasses mainly sporting products and accessories including shoes, T shirts, badges, bags and other accessories. The product portfolio depth includes sporting gear for different kinds of sport. ...
Download paper
Not exactly what you need?

Related Essays

Marketing Management
Primary research has shown that the most preferred brand in the category of consumer product is Pantene. They prefer Pantene than any other brands because it caters to all types of hair requirements. Pantene is the most famous brand in hair care; they are brand loyal towards the product. Brand loyalty is an attitude toward a brand (Pride & Ferrell, 2008, p.330). The primary research shows that they are satisfied with the brand and thus consistently purchase the same brand. Pantene a product of Procter & Gamble has very well positioned itself in the minds of the customers. The survey has shown…
6 pages (1506 words)
Marketing Management
The brand has featured some famous personalities for promoting its brand. Coca Cola in Present Coca cola is the world’s largest manufacturer, distributer and marketer of non alcoholic beverages, which has its operation in more than 200 countries. It has introduced new variants to its category such as diet, vanilla and cherry coke. In the year 2002, the company launched new variant c2, which is a low carbohydrate cola, and an energy drink named Full Throttle. The following year, 2003, Coca Cola Company introduced coca cola lime, coca cola zero which was regarded as a low calorie beverage. The…
5 pages (1255 words)
Marketing Management
Main line of Marriott Marriott International Inc. operates and franchises hotels and lodging facilities worldwide (Marriott-a, 2010). Mr. Marriott has built a culture which is highly regarded and the company recognizes the value that they bring on to the organization. At present around 300,000 people are serving guests under the brand name Marriott and franchised properties throughout the world. Mr. Marriott shifted the company’s business model from hotel ownership to franchising and property management. This allowed the company to accelerate growth and broaden his leadership. This brought…
5 pages (1255 words)
Marketing management
Furthermore, the facts and records also represent that the dairy sector is amongst the industries that is one of the fastest growing sectors in contrast to the other sectors. However, the mainstream growth has come under expectation to come from the developing world that includes Africa, several parts of Asia, and few others (Dimitri, Oberholtzer, & United States. Dept. of Agriculture. Economic Research Service, pp. 15-18). This dairy product exists and is widely accessible to the populace residing in North America, Europe and some portions of Asia as well. Therefore, the next market that the…
17 pages (4267 words)
Marketing Management
This report will focus on developing a sustainable promotion campaign for the Spring Collection 2012 of Swarovski which would let the targeted customers identify certain facts about the products and persuade them towards their ultimate purchases. With due consideration to these facts, the major objective of this report is to plan the product promotion using various promotional tools and techniques, such as the Marketing Mix and the 3Bs Framework, for the Spring Collection 2012 of Swarovski in a sustainable manner. The plan will focus on implementing shareholders and stakeholders analysis to…
12 pages (3012 words)
MARKETING MANAGEMENT
88; Valentin, 2001). This explains why most of the colleges and universities are very focused on equipting all future managers with regards to the use of this particular analytical tool in business (Aghdaie and Zardeini, 2012; Chan, 2011). As defined by Lamb, Hair and McDaniel (2012, p. 40), competitive advantage is “a set of features of a company and its products that are perceived by the target market as signficant and superior to the competition”. Considering the tight market competition that is currently going on in both domestic and international market, the ability of the managers to…
12 pages (3012 words)
Marketing Management
Revenue generated by this company is divided at a 54% from sales of food and 46% general merchandise. However, some of the activities that generate income for the company range from purchases and delivery, which offers customers a good shopping experience. 1. A. Macro environmental factors PESTLE ANALYSIS Political Factors M&S has been subjected to tax policies, political and environmental laws are entailed in the UK, leading to substantial influence on with holding their products from the public. The company focuses on gaining and maintaining good attitude towards foreign companies, which is…
6 pages (1506 words)