Developing In-house Advertising Agency - Essay Example

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Extract of sample
Developing In-house Advertising Agency

The researcher states that before coming to the question whether ‘I’ll Run for You’ company should pursue an outside advertising agency or in-house advertising agency, some critical factors are needed to be considered. These factors will assist the company before and during the formulation of marketing and advertising strategies. After reviewing the case, an analysis has been done, which is mentioned in the subsequent sections of this paper. They are: Lack of Expertise in Relevant Field, Improved Technological Features such as Graphics, Animation, etc., Improved and Unique Advertisement Concepts and Ideas etc, Changing Trends in the field of Advertisement, Protection from communication mistakes in messages, which are delivered through advertising. Based upon the analysis, it is advisable that ‘I’ll Run for You’ should pursue an outside advertising agency. The prior mentioned major reasons reveal that it is not applicable for ‘I’ll Run for You’ to run its own advertising agency. The researcher of this essay also mentions that the case of Toyota can be a helpful example for ‘I’ll Run for You’. In 2009, the company fired dozens of its advertising agencies. It hired 250 employees and established its own in-house ad agency. It is concluded that ‘I’ll Run for You’ can also learn from this example by focusing primarily on its main aims and objectives and then selecting appropriate field by deciding whether it should go for an in-house advertisement agency or outside advertisement agency. ...Show more

Summary

The researcher of this essay focuses on the development process of the creation of an In-house and Outside Advertising Agencies. Firstly, the essay analyzes pros & cons of In-house Advertising Department as well as discusses subjects, such as hiring, needs and resources…
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